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Our expertise

3 Complementary expertises from the R.O.X.TM method

Héroïne imagines the strategy of your brand experience, creates its customer journey and devices, and finally trains your teams in store

stratEGY

design

retail education

Our expertise

Strategy

Define the founding principles of the Brand Experience to ensure a coherent and actionable ecosystem

Brand Experience Platform

Understand the brand and its community (current and future) and define the means to activate them

Brand Ecosystem

Define customer and visitor journeys and touch points, and qualify their functions in the brand ecosystem (social networks, campaign, pop-up, store, etc.).

Audit of experience points

Analyze and measure the performance of the delivered Brand Experience, using our R.O.X.TM method

Our expertise

Design

imagine and develop memorable and engaging discovery journeys

Narrative architecture

Define the overarching concept of the Experience and give it shape on a specific scale.

Staging the offer

Understand the segmentation and the particularities of the offer through Visual Merchandising.

Rituals of discovery

Turn product discovery into a signature moment.

Our expertise

Retail Education

inspire and train teams to support and create an emotional connection between the brand and its community

Culture of luxury and customer experience

Enhance retail teams' understanding of their business and sector through discovery sessions (retail tours, benchmarks, workshops, etc.).

Training

Production of playbooks and facilitation of work sessions and appropriation of Experience tools.

An offer that
‍adapts to meet
‍your personalized needs

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Let's imagine your

future brand experience

together