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R.O.X.TM IS

R.O.X.TM method

THE NEW R.O.I.

A proprietary method to program Experiences and reinvent touch points with a brand's community to focus not only on transactions but also on relationships.

Our customer-centric approach

"Return on Experience"

R.O.X.TM

Brand Experience must first and foremost serve the overall strategy of the brand and must therefore be measured and monitored.

in numbers

25

It costs 5 to 25 times more to acquire a new customer than to keep an existing one

Source : The $62 billion customer service scared away (Chris Bucholtz) - Harvard Business Review (Amy Gallo)

in numbers

51%

of customers say they abandoned a brand after only one negative experience

Source : The $62 billion customer service scared away (Chris Bucholtz) - Harvard Business Review (Amy Gallo)

in numbers

78%

of millennials and GEN Z feel that a store is a necessary touch point

Source: McKinsey

A holistic and activatable method

Measure the Experience through 5 pillars and audit your brand's touch points

The R.O.X.™ method, will allow you to reach your performance objectives in terms of business and image. You will be able to perform an audit of your different touch points (store, pop-up, activation, social networks...) to make an inventory of your integration points with your community, but also build guidelines to develop the Strategy, Design and Retail Education and deliver your Brand Experience.

photo of a race seen from above
01
immersion

Bringing
brand experience to life

Brand objective

Impact the visitor's memory.

expertise

Transcribe the brand DNA and tell the stories of its products, bring the brand story to life by adapting the discovery
and stimulating the senses and emotions.

benefit

An engaging and memorable discovery of the offer, a sensory and emotional journey to the heart of the brand and its inspirations.

02
usage

Offer
a seamless experience

Brand objective

Promote the conversion of the visitor into a client.

expertise

Understand who will walk through the door of its stores, in order to create fluid and dynamic journeys that distribute the right experience devices at the right time in the journey.

benefit

A frictionless stroll that allows them to get all the answers to their questions and removes all potential obstacles to their purchase.

03
Proof

Show that you have
Experience

Brand objective

Demonstrate brand excellence.

expertise

Present the brand's value proposition, expertise and commitments in a tangible and intelligible way.

benefit

Touch, feel, see, ask questions: confront your expectations with reality and be able to crash test products (performance, materials, production methods, etc.).

04
service

Create
a personalized experience

Brand objective

Bring back visitors, and retrieve their data.

expertise

Ritualize the discovery and create a strong and lasting link with the visitor. Collect data to better understand their expectations and adapt the offer.

benefit

To feel that they belong to the brand community and that as such they are considered, recognized and valued by the brand.

05
share

Promote the
Sharing of experiences

Brand objective

Create brand awareness and community.

expertise

Extend the brand community by recruiting from the circle of visitors. Consider the store as a media on a local scale by creating shareable and renewed devices.

benefit

Live new and unexpected experiences and share them to feed your social networks (UGC) or the conversation with your loved ones.

Let's imagine your

future brand experience

together