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R.O.X.TM IS
R.O.X.TM method
THE NEW R.O.I.
Héroïne R.O.X.™️, a method built around five pillars designed to activate the essential levers of a successful brand experience.
Transforming travel delays into performance gains
The R.O.X.™ method enables brands to design, manage, and measure experiences that generate growth, strengthen loyalty, and sustainably fuel desirability.
in numbers
40%
increase in luxury prices in certain categories.
Source : The $62 billion customer service scared away (Chris Bucholtz) - Harvard Business Review (Amy Gallo)
in numbers
64%
of luxury customers say they are dissatisfied with their shopping experience.
Source: BCG x Altagamma, True-Luxury Global Consumer Insights
in numbers
70%
of adults worldwide say they prefer to spend money on experiences rather than goods.
Source: The Future VML Intelligence
R.O.X.ER™️, the tool for measuring and managing your experience
—by Héroïne
R.O.X.ER™️ is the first tool that measures and manages the experience across all O+O touchpoints, transforming every interaction into a performance lever.
With over 2,000 exclusive KPIs, it provides a detailed view of the omnichannel journey and optimizes the value of every interaction.
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Bringing
brand experience to life
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Brand objective
Impact the visitor's memory.
expertise
Transcribe the brand DNA and tell the stories of its products, bring the brand story to life by adapting the discovery
and stimulating the senses and emotions.
benefit
An engaging and memorable discovery of the offer, a sensory and emotional journey to the heart of the brand and its inspirations.
Provide seamless journeys
Brand objective
Promote the conversion of the visitor into a client.
expertise
Create itineraries designed to accompany visitors at every stage, provide them with clear and appropriate answers, and tailor the experience to the expectations, habits, and profiles of the audience.
benefit
A frictionless stroll that allows them to get all the answers to their questions and removes all potential obstacles to their purchase.
DEMONSTRATE your expertise
and your know-how
Brand objective
Demonstrate brand excellence.
expertise
Present the brand's value proposition, expertise and commitments in a tangible and intelligible way.
benefit
Touch, feel, see, ask questions: confront your expectations with reality and be able to crash test products (performance, materials, production methods, etc.).
Create
a personalized experience
Brand objective
Bring back visitors, and retrieve their data.
expertise
Ritualize the discovery and create a strong and lasting link with the visitor. Collect data to better understand their expectations and adapt the offer.
benefit
To feel that they belong to the brand community and that as such they are considered, recognized and valued by the brand.
Developing brandcommunity
Brand objective
Create brand awareness and community.
expertise
Extend the brand community by recruiting from the circle of visitors. Consider the store as a media on a local scale by creating shareable and renewed devices.
benefit
Live new and unexpected experiences and share them to feed your social networks (UGC) or the conversation with your loved ones.
Let's imagine your
future brand experience
together
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