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Armani: Experience Concept for the new launch of Acqua Di Gio fragrance

Eric Bompard: "Quick Fix" retail concept

Cartier: Personalization hub concept

Armani: pop-up for the launch of Lip Maestro lipstick

Creation of animation tools to offer a fun and educational discovery experience

Hermes

Customer Experience concept around luck to desacralize product discovery and purchase.

Rémy Martin

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Lovemaking

Adidas : Concept for the brand's flagship on the Champs Elysées

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Vichy

Creation of an experiential path designed as an invitation to open one's eyes and adopt the right gestures. (Unrealized project)

Clarins

Creation of a boutique concept where the Experience Ceremony skincare accompanies the customer step by step through the Lancaster expertise.

Lancaster

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Horace

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.

Chevignon

Concept of a neighborhood boutique where men and women come to find products made by real people, with passion and ethics (Project not carried out).

Le Slip Français

Designing a store as a media to spread the brand beyond the borders of its current distribution.

Lovemaking