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How do you create a place that attracts, inspires and builds loyalty?

Amouage

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Amouage

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Amouage

Sketch for our Amouage Crescent Window takeover at Harrods

To support the launch of Guidance 46 in several key markets

Amouage

To help the Maison de Haute-Parfumerie conquer the world.

Amouage

Echo the four international pop-ups with a store-wide activation. Develop an ecosystem of assets to offer an immersive and surprising experience.

Boucheron

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

Louis XIII

thanks to a journey through time and space

Rémy Martin

Communication assets developed for FRED Force 10 pop-up

AMOUAGE

Showcase product excellence through a progressive exploration of brand expertise.

The Balvenie

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

Amouage

Amouage's first ephemeral boutique in Los Angeles

Amouage

Offer an experience in a new world for the Maison to appeal to a wider audience

Montblanc

Create dreams around the Maison's icons through an inspiring experience, to seduce and consolidate the brand's community.

Fred

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Amouage

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

Cartier

Definition of a global engagement mechanism and event experience design

MAC

Support the launch of Gucci Flora and the 3 opuses of the collection

Gucci

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Goutal

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.

Glenfiddich

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Amouage

Creation of a solutions ecosystem dedicated to offering personalization services to make each visitor wait, inspire, guide and engage.

Cartier

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.

Fred

Eric Bompard: "Quick Fix" retail concept

Cartier: Personalization hub concept

Armani: pop-up for the launch of Lip Maestro lipstick

Creation of animation tools to offer a fun and educational discovery experience

Hermès

Customer Experience concept around luck to desacralize product discovery and purchase.

Rémy Martin

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Amouage

Adidas : Concept for the brand's flagship on the Champs Elysées

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Vichy

Creation of an experiential path designed as an invitation to open one's eyes and adopt the right gestures. (Unrealized project)

Clarins

Creation of a boutique concept where the Experience Ceremony skincare team guides customers step by step through Lancaster's expertise.

Lancaster

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Horace

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.

Chevignon

Concept of a neighborhood boutique where men and women come to find products made by real people, with passion and ethics (Project not carried out).

Le Slip Français

Designing a store as a media to spread the brand beyond the borders of its current distribution.

Amouage