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To mark the international launch of the Chronologiste Overnight Youth Serum, Kérastase has commissioned Héroïne an immersive experience that reinforces the line’s premium positioning.

Kérastase

To support Louis XIII as it expands into new markets, Héroïne a winter pop-up concept designed for hotels and luxury resorts in the most prestigious ski destinations.

Louis XIII

On Rodeo Drive in Beverly Hills, Amouage has entrusted Héroïne with Héroïne its first flagship store on the U.S. West Coast. The challenge: to bring Omani cultural identity to one of the world’s most iconic shopping streets.

Amouage

For the opening of Maison Galénic on Rue de la Paix in Paris, Héroïne the brand in its retail repositioning strategy: transforming its scientific heritage into a premium beauty flagship store that combines retail design, the customer journey, and the brand experience.

Galenic

"Still Growth Riyadh

Amouage

"Najd Riyadh

Amouage

"The Pearls" Abu Dhabi

Amouage

How to translate the soul of the Omani desert into the heart of Manhattan? In a fast-growing niche perfume market, the House sought to assert its cultural and artistic presence on American soil, while reinforcing its international desirability.

Amouage

For the launch of its first tableware collection, Louis XIII has entrusted Héroïne with Héroïne creation of a comprehensive brand experience. From the experiential strategy to the design of the display windows and product displays, including a sensory narrative centered on the L’Ode à la Matière and L’Ode au Temps collections, every detail becomes part of the story and reveals a new realm of expression for the brand.

Louis XIII

First Amouage boutique in Saudi Arabia

Amouage

How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.

Amouage

How do you create a place that attracts, inspires and builds loyalty? For this House of Haute Parfumerie, the flagship is no longer just a point of sale, but a place of sensory revelation and brand desire.

Amouage

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Amouage

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Amouage

Sketch for our Amouage Crescent Window takeover at Harrods

To support the launch of Guidance 46 in several key markets

Amouage

Echo the four international pop-ups with a store-wide activation. Develop an ecosystem of assets to offer an immersive and surprising experience.

Boucheron

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

Louis XIII

thanks to a journey through time and space

Rémy Martin

Communication assets developed for FRED Force 10 pop-up

AMOUAGE

To highlight the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne a retail activation and a window display installation at Harrods. Conceived as a narrative journey centered on craftsmanship and expertise, the project combines window design, brand scenography, and product staging. Each touchpoint is designed to capture attention, draw customers into the store, and enhance the brand’s desirability in a competitive retail environment.

The Balvenie

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

Amouage

Amouage's first ephemeral boutique in Los Angeles

Amouage

Offer an experience in a new world for the Maison to appeal to a wider audience

Montblanc

To support Maison FRED's evolution and strengthen its connection with new audiences, Héroïne a global brand activation strategy and an immersive experience that expresses the Maison's Riviera spirit. Through an experiential pop-up inspired by the French Riviera, the experience invites visitors to enter the world of the Force 10 collection, while creating a space for meeting, discovery, and sharing around the Maison's icons.

Fred

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Amouage

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

Cartier

Definition of a global engagement mechanism and event experience design

MAC

Support the launch of Gucci Flora and the 3 opuses of the collection

Gucci

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Goutal

Héroïne Glenfiddich to launch the Perpetual collection by designing an immersive retail experience. The goal is to expand the brand’s community, attract a new generation of customers, and transform the discovery of whisky into an engaging experience. This initiative is part of a customer experience design strategy tailored to the premium spirits sector.

Glenfiddich

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Amouage

For Cartier, Héroïne an experiential space dedicated to personalization services, transforming waiting times into opportunities for interaction between the House and its customers. Conceived as a true hub of interaction, this space allows visitors to explore the personalization options offered by the House while fostering a more conversational relationship with Cartier’s products and brand universe.

Cartier

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.

Fred

Cartier: Personalization hub concept

Creation of animation tools to offer a fun and educational discovery experience

Hermès

Customer Experience concept around luck to desacralize product discovery and purchase.

Rémy Martin

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Amouage

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Vichy

For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).

Clarins

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.

Chevignon

In an environment where brand commitments are becoming a key differentiator, Héroïne a perfume house to design a retail experience that makes these commitments visible, understandable, and tangible. (Project not yet implemented)

Le Slip Français

To support the evolution of its artistic direction and strengthen its position in the luxury fragrance market, Amouage has commissioned Héroïne a flagship retail store in Oman. Conceived as a brand experience space, this venue transcends the role of a mere boutique to become a true vehicle for storytelling. Architecture, the customer journey, and the presentation of the products come together to convey a renewed vision of the House and affirm its international influence.

Amouage