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Develop a permanent and temporary merchandising concept
As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.
Date
2025
sector
Perfumery
customer
Amouage
rental
International
Expertise
Design
Board
THE CHALLENGE
Develop a permanent and temporary merchandising concept
enhanced by a new exclusive discovery ritual and a complete launch ecosystem (showcases, podiums, counters...)
The idea was to create a concept that would bring out the best in infusions, artisanal know-how and the excellence of Essences, the new range from the Omani company.
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OUR SOLUTION
With this takeover, AMOUAGE and Héroïne invite every visitor to explore, feel and understand the essence of time through a celebration as immersive as it is emotional.
THE ESSENCES - 2025
the concept
The Essences
Bringing the olfactory richness of Essences to life
From the outside, the impact is immediate, thanks to a play of materials combining vibrant gradations, sandblasted textures, sculptural bricks and XXL geometric shapes. Inside, the experience continues with an interactive disc surrounded by oak, a nod to the barrels where Essences are infused and metamorphosed. The transparent disc reveals liquids that mix as they rotate, visually recreating the alchemy of fragrance. More than a tool, this disc becomes the medium for a discussion, a suspended moment between customer and sales assistant. Finally, a sensory tray guides visitors through the stages of the process: oak, sandalwood, ceramic, each material tells the story of the Essences, right up to the bottle that houses them. The hexagonal ceramic blotters, echoing the barrels and XXL display cases, reinforce this coherence between design and excellence.
Our belief
Retail as a media
Transform the store into a strategic medium for generating visibility and engagement.
Discover our conviction
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