Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Designing a store as a media to spread the brand beyond the borders of its current distribution.