How do you create a place that attracts, inspires and builds loyalty? For this House of Haute Parfumerie, the flagship is no longer just a point of sale, but a place of sensory revelation and brand desire.

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

To support the launch of Guidance 46 in several key markets

To help the Maison de Haute-Parfumerie conquer the world.

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Designing a store as a media to spread the brand beyond the borders of its current distribution.