Conquering a new market

Create a space where the brand's poetry and dreamlike imagery punctuate product discovery and accompany visitors in their understanding of the offer. Offer an exclusive ritual where the interactivity of the device supports the ultimate service offer, making each visit unique.

At this precise moment, the landscape is transformed into a palette of warm lights, gradually stretching from intense brown to molten orange. Time stands still, the breath is taken away, until the sun, in one last burst of vitality, disappears. The Amouage American Dream boutique recounts these precious minutes. The initiatory journey to the heart of the brand begins right from the façade, with its colored veils pierced by concentric arches, which punctuate the perspective and recreate the unique cameo of the Omani valleys. Each veil evokes a moment in the sunset, delimiting a space and defining a function in the path of discovery. The rocky lace on the right-hand side surrounds a giant screen, which will present a seasonal program of digital art conceived by Amouage and serve as a venue for live performances and events. For the opening, the screen features original films by New York artist, researcher and educator Zach Lieberman and French filmmaker Thomas Vanz. This is part of Amouage's artistic project, which has seen the Maison partner with several Omani and international artists and commission or acquire works of art.