Enriching the experience beyond the transactional relationship

Creation of a solutions ecosystem dedicated to offering personalization services to make each visitor wait, inspire, guide and engage.

Date

2023

sector

Luxury

customer

Cartier

rental

Expertise

Design

THE CHALLENGE

Identify and resolve friction points along the visitor journey

by transforming operational constraints into conversational tools.

Create rituals and gestures that showcase the brand's expertise and make salespeople's job easier. Ensure that the ceremony experience delivered is the same whatever the format or device chosen.

OUR SOLUTION

We imagined a space dedicated to the four customization services, to give a signal of the house's creativity, while inspiring customers through the staging of products.

CARTIER PERSONNALIZATION

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the concept

The hub

To enable the brand and its customers to meet and exchange ideas.

Discover together, alongside the brand, the full range of personalization services. This hub allows you to immerse yourself in the multiple configurations and engage the customer through physical and digital product interaction devices.

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Our belief

Go beyond the transactional: emotion is key

Héroïne sees the generation of emotion as a strategic driver of the customer experience and a catalyst for loyalty.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Fred

Create a global brand activation strategy

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.

Lancaster

Transcribe the new strategy of a high-end brand

Creation of a boutique concept where the Experience Ceremony skincare team guides customers step by step through Lancaster's expertise.

Goutal

Rejuvenate the brand and give new meaning to product discovery

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Design