Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Date

sector

Luxury

customer

Hermès

rental

Expertise

Design

Board

THE CHALLENGE

Propose an agile system

to support each launch on a one-off basis, and to bring the collection to life over the long term.

A system that unfolds in glorification and scenography for the launch, and is transformed into didactic tools for the rest of the year.

OUR SOLUTION

We designed a series of devices that play with shapes and volumes to create a side-step and surprise with the gentleness of unexpected movements.

IN BALANCE

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the concept

In balance

to get rid of any parity during discovery rituals

Sculptural and minimalist, the setting plays with balance, where the hero product defies gravity. Cubes featuring the different shades serve as discovery tools to find the perfect match.

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

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Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Montblanc

Turning a celebration into a recruitment opportunity

Offer an experience in a new world for the Maison to appeal to a wider audience

Amouage

Conquering a new market

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Design

Board