curs0r_text

Top of the page

Cookies
In order to ensure the proper functioning of the site, to measure its traffic, to optimize the user experience, we inform you that we may use cookies. You are free to accept, refuse or change your mind at any time.
See our legal notice for more information.

Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Date

sector

Luxury

customer

Hermès

rental

Expertise

Design

Board

THE CHALLENGE

Propose an agile system

to support each launch on a one-off basis, and to bring the collection to life over the long term.

A system that unfolds in glorification and scenography for the launch, and is transformed into didactic tools for the rest of the year.

OUR SOLUTION

We designed a series of devices that play with shapes and volumes to create a side-step and surprise with the gentleness of unexpected movements.

IN BALANCE

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

the concept

In balance

to get rid of any parity during discovery rituals

Sculptural and minimalist, the setting plays with balance, where the hero product defies gravity. Cubes featuring the different shades serve as discovery tools to find the perfect match.

No items found.
Rémy Martin
-
Rémy Martin

Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

Amouage
-
Amouage

Develop a permanent and temporary merchandising concept

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Fred
-
Fred

Create a global brand activation strategy

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.