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Support a launch and animate over the long term
Creation of animation tools to offer a fun and educational discovery experience
Date
sector
Luxury
customer
Hermès
rental
Expertise
Design
Board
THE CHALLENGE
Propose an agile system
to support each launch on a one-off basis, and to bring the collection to life over the long term.
A system that unfolds in glorification and scenography for the launch, and is transformed into didactic tools for the rest of the year.
OUR SOLUTION
We designed a series of devices that play with shapes and volumes to create a side-step and surprise with the gentleness of unexpected movements.
IN BALANCE
the concept
In balance
to get rid of any parity during discovery rituals
Sculptural and minimalist, the setting plays with balance, where the hero product defies gravity. Cubes featuring the different shades serve as discovery tools to find the perfect match.
Our belief
Discover our conviction
How to support the launch of a new product category with a brand experience ecosystem
For the launch of its first tableware collection, Louis XIII has entrusted Héroïne with Héroïne creation of a comprehensive brand experience. From the experiential strategy to the design of the display windows and product displays, including a sensory narrative centered on the L’Ode à la Matière and L’Ode au Temps collections, every detail becomes part of the story and reveals a new realm of expression for the brand.
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Turning a New York flagship into a cultural and architectural manifesto.
How to translate the soul of the Omani desert into the heart of Manhattan? In a fast-growing niche perfume market, the House sought to assert its cultural and artistic presence on American soil, while reinforcing its international desirability.
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