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Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Date

sector

Luxury

customer

Hermès

rental

Worldwide

Expertise

Design

Board

Héroïne – Hermès – Supporting a launch and driving engagement over the long term

THE CHALLENGE

Propose an agile system

to support each launch on a one-off basis, and to bring the collection to life over the long term.

A system that unfolds in glorification and scenography for the launch, and is transformed into didactic tools for the rest of the year.

OUR SOLUTION

We designed a series of devices that play with shapes and volumes to create a side-step and surprise with the gentleness of unexpected movements.

IN BALANCE

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the concept

In balance

to get rid of any parity during discovery rituals

Sculptural and minimalist, the setting plays with balance, where the hero product defies gravity. Cubes featuring the different shades serve as discovery tools to find the perfect match.

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The Wadi Amouage Beverly Hills
Amouage
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Amouage

Design a flagship store for fine fragrances inspired by a cultural region

On Rodeo Drive in Beverly Hills, Amouage has entrusted Héroïne with Héroïne its first flagship store on the U.S. West Coast. The challenge: to bring Omani cultural identity to one of the world’s most iconic shopping streets.

Héroïne – Cartier – Enhancing the in-store customer experience beyond the transactional relationship
Cartier
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Cartier

Enhancing the in-store customer experience beyond the transactional relationship

For Cartier, Héroïne an experiential space dedicated to personalization services, transforming waiting times into opportunities for interaction between the House and its customers. Conceived as a true hub of interaction, this space allows visitors to explore the personalization options offered by the House while fostering a more conversational relationship with Cartier’s products and brand universe.

Héroïne – Vichy – Putting Expertise Back at the Heart of the Customer Journey
Vichy
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Vichy

Putting expertise back at the heart of the process

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.