Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Date

sector

Luxury

customer

Hermès

rental

Expertise

Design

Board

THE CHALLENGE

Propose an agile system

to support each launch on a one-off basis, and to bring the collection to life over the long term.

A system that unfolds in glorification and scenography for the launch, and is transformed into didactic tools for the rest of the year.

OUR SOLUTION

We designed a series of devices that play with shapes and volumes to create a side-step and surprise with the gentleness of unexpected movements.

IN BALANCE

No items found.

the concept

In balance

to get rid of any parity during discovery rituals

Sculptural and minimalist, the setting plays with balance, where the hero product defies gravity. Cubes featuring the different shades serve as discovery tools to find the perfect match.

No items found.

Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Horace

Meet the community (for real)

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Clarins

Animate a network by going beyond the transactional function

For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).

Le Slip Français

Embodying the brand's commitments

Concept of a neighborhood boutique where men and women come to find products made by real people, with passion and ethics (Project not carried out).

Design

Board