Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

Date

sector

Wines & Spirits

customer

Rémy Martin

rental

Expertise

Design

THE CHALLENGE

Create a compelling and impactful Experience

in an existing architectural concept.

Guarantee maximum impact to allow the brand to emerge in a very crowded panorama.

OUR SOLUTION

So we came up with a story that taps into the relationship between the brand and its market to create an inspiring, engaging and scalable Experience.

THE TEMPLE OF CHANCE

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the concept

The Temple of Chance

to go in search of his lucky star.

Each visitor's lucky star becomes the key to accessing Rémy Martin Experiences: Casino Club and Les Tarots du Centaure for a testing experience, or "Wish Me Luck!" to personalize your gift purchase with a customized video.

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Our belief

R.O.X. is the new R.O.I.

To serve the brand's global strategy, you need to be able to measure and manage the Experience.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

The Balvenie

Increase brand desirability

To promote the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne to create a multi-sensory immersive activation. Conceived as a narrative journey around gesture and savoir-faire, this device combines experiential design, brand scenography and interactive content. By integrating the codes of luxury at every stage of the journey, the activation reinforces brand attachment and enables precise measurement of the customer experience.

Amouage

Building a high-performance retail strategy

To help the Maison de Haute-Parfumerie conquer the world.

Horace

Meet the community (for real)

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Design