Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

Date

sector

Wines & Spirits

customer

Rémy Martin

rental

Expertise

Design

THE CHALLENGE

Create a compelling and impactful Experience

in an existing architectural concept.

Guarantee maximum impact to allow the brand to emerge in a very crowded panorama.

OUR SOLUTION

So we came up with a story that taps into the relationship between the brand and its market to create an inspiring, engaging and scalable Experience.

THE TEMPLE OF CHANCE

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the concept

The Temple of Chance

to go in search of his lucky star.

Each visitor's lucky star becomes the key to accessing Rémy Martin Experiences: Casino Club and Les Tarots du Centaure for a testing experience, or "Wish Me Luck!" to personalize your gift purchase with a customized video.

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Our belief

R.O.X. is the new R.O.I.

To serve the brand's global strategy, you need to be able to measure and manage the Experience.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Amouage

Develop a permanent and temporary merchandising concept

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Vichy

Putting expertise back at the heart of the process

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Cartier

Enrichir l’expérience client en boutique au-delà de la relation transactionnelle

Pour Cartier, Héroïne imagine un dispositif d’expérience dédié aux services de personnalisation afin de transformer les moments d’attente en opportunités d’échange entre la Maison et ses clients. Pensé comme un véritable hub d’interaction, cet espace permet aux visiteurs de découvrir les possibilités de personnalisation proposées par la Maison tout en créant une relation plus conversationnelle avec les produits et l’univers Cartier.

Design