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Define a local engagement strategy
Customer Experience concept around luck to desacralize product discovery and purchase.
Date
sector
Wines & Spirits
customer
Rémy Martin
rental
Hainan
Expertise
Design
THE CHALLENGE
Create a compelling and impactful Experience
in an existing architectural concept.
Guarantee maximum impact to allow the brand to emerge in a very crowded panorama.
OUR SOLUTION
So we came up with a story that taps into the relationship between the brand and its market to create an inspiring, engaging and scalable Experience.
THE TEMPLE OF CHANCE
the concept
The Temple of Chance
to go in search of his lucky star.
Each visitor's lucky star becomes the key to accessing Rémy Martin Experiences: Casino Club and Les Tarots du Centaure for a testing experience, or "Wish Me Luck!" to personalize your gift purchase with a customized video.
Our belief
Discover our conviction
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