Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

Date

sector

Wines & Spirits

customer

Rémy Martin

rental

Expertise

Design

THE CHALLENGE

Create a compelling and impactful Experience

in an existing architectural concept.

Guarantee maximum impact to allow the brand to emerge in a very crowded panorama.

OUR SOLUTION

So we came up with a story that taps into the relationship between the brand and its market to create an inspiring, engaging and scalable Experience.

THE TEMPLE OF CHANCE

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the concept

The Temple of Chance

to go in search of his lucky star.

Each visitor's lucky star becomes the key to accessing Rémy Martin Experiences: Casino Club and Les Tarots du Centaure for a testing experience, or "Wish Me Luck!" to personalize your gift purchase with a customized video.

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Our belief

R.O.X. is the new R.O.I.

To serve the brand's global strategy, you need to be able to measure and manage the Experience.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

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Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

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Transforming a flagship into an immersive emotional experience

How do you create a place that attracts, inspires and builds loyalty? For this House of Haute Parfumerie, the flagship is no longer just a point of sale, but a place of sensory revelation and brand desire.

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Ensuring impact in a competitive environment

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Design