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Increase brand desirability
To promote the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne to create a multi-sensory immersive activation. Conceived as a narrative journey around gesture and savoir-faire, this device combines experiential design, brand scenography and interactive content. By integrating the codes of luxury at every stage of the journey, the activation reinforces brand attachment and enables precise measurement of the customer experience.
Date
2024
sector
Luxury
customer
The Balvenie
rental
London
Expertise
Design
THE CHALLENGE
Stand out from the competition and bring your brand story to life
How do you recruit new customers and create a story around The Balvenie's expertise?
The brand wanted a strong experiential activation that would promote its craftsmen while reinforcing the luxury and premium dimension. We therefore developed a system aimed at three key targets: prospective customers, whisky customers and brand loyalists. The ecosystem created was designed to simplify brand messages (for prospects), create surprise (for whisky customers) and renew the experience (for brand loyalists).
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OUR SOLUTION
A 7-window exhibition at the iconic Harrods. An invitation to enter the store and enjoy an immersive experience of brand know-how.
CULMINATION OF THE RARE CRAFTS - HARRODS
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the concept
Culmination of the rare crafts
The story behind this exceptional distillation and ageing process unfolds in 7 successive panels on a totally scenographic tour.
Directly inspired by the box, both its delicacy and its strength, 5 moving blades intertwine around the 50-year-old decanter: each represents one of The Balvenie's rare crafts. On closer inspection, the swirling ribbons of wood reveal their interiors in an almost hypnotic motion: each is composed of a different material, expressing artisanal know-how.
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Our belief
Retail as a media
Transform the store into a strategic medium for generating visibility and engagement.
Discover our conviction
Turning a confidential salon into an exceptional sensory and emotional experience
How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.
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