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ROX is the new ROI - Measuring the customer experience
R.O.X.™
is the new R.O.I.
R.O.X.™ is the new R.O.I.
To serve the brand's global strategy, you need to be able to measure and manage the Experience.
For years, brands have measured the performance of their retail network through purely quantitative indicators: traffic, conversion rate, average basket, sales per m²... But these data are no longer sufficient. They say nothing about the real impact of a location, nor about the quality of the customer experience. Because today, a store does more than just sell: it inspires, builds loyalty and engages.
At Héroïne, we devised the R.O.X.™ - Return On Experience - method, a strategic tool that measures what really matters: the emotion generated, the coherence of the brand ecosystem, desirability, engagement and memorability. Thanks to its 5 pillars, R.O.X.™ crosses quantitative and qualitative indicators to offer a fine-grained reading of performance: a new way of analyzing touchpoints, steering luxury retail, and improving every dimension of the experience.
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How to design a luxury flagship store that embodies a new brand direction
To support the evolution of its artistic direction and strengthen its position in the luxury fragrance market, Amouage has commissioned Héroïne a flagship retail store in Oman. Conceived as a brand experience space, this venue transcends the role of a mere boutique to become a true vehicle for storytelling. Architecture, the customer journey, and the presentation of the products come together to convey a renewed vision of the House and affirm its international influence.
Define a local engagement strategy
Customer Experience concept around luck to desacralize product discovery and purchase.
Putting expertise back at the heart of the process
Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.
all our beliefs
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