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ROX is the new ROI - Measuring the customer experience
R.O.X.™
is the new R.O.I.
R.O.X.™ is the new R.O.I.
To serve the brand's global strategy, you need to be able to measure and manage the Experience.
For years, brands have measured the performance of their retail network through purely quantitative indicators: traffic, conversion rate, average basket, sales per m²... But these data are no longer sufficient. They say nothing about the real impact of a location, nor about the quality of the customer experience. Because today, a store does more than just sell: it inspires, builds loyalty and engages.
At Héroïne, we devised the R.O.X.™ - Return On Experience - method, a strategic tool that measures what really matters: the emotion generated, the coherence of the brand ecosystem, desirability, engagement and memorability. Thanks to its 5 pillars, R.O.X.™ crosses quantitative and qualitative indicators to offer a fine-grained reading of performance: a new way of analyzing touchpoints, steering luxury retail, and improving every dimension of the experience.
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Comment concevoir un flagship retail de luxe pour incarner une nouvelle direction de marque
Pour accompagner l’évolution de sa direction artistique et renforcer son positionnement dans la parfumerie de luxe, Amouage confie à Héroïne la conception d’un flagship retail à Oman. Pensé comme un espace d’expérience de marque, ce lieu dépasse la fonction de boutique pour devenir un véritable support de narration. Architecture, parcours client et mise en scène de la matière s’articulent pour traduire une vision renouvelée de la Maison et affirmer son rayonnement à l’international.
Define a local engagement strategy
Customer Experience concept around luck to desacralize product discovery and purchase.
Putting expertise back at the heart of the process
Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.
all our beliefs
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