Putting expertise back at the heart of the process

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Date

sector

Cosmetics

customer

Vichy

rental

International

Expertise

Design

THE CHALLENGE

Interact with visitors and make them understand the offer

in a very constrained and highly competitive pharmacy world where the course must be possible in total autonomy.

Creating a merchandising concept that guarantees more impact for the brand and offers a more seductive approach to products to attract a highly solicited clientele. Staging the expertise and access to brand advice which are essential to reassure and fluidify the navigation in the offer.

OUR SOLUTION

We imagined and deployed the "V-zone", a strong creative identity that supports the brand's positioning as a medical expert and offers an autonomous, fluid and advice-rich customer journey.

THE V-ZONE

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the concept

The V-Zone

a dual approach focused on the brand and its community.

Here, the diagnosis via smartphone becomes a support for discovery and allows for a customized solution for each customer. The product benefits become the key elements of the navigation and emerge in the backwall. Finally, the brand provides proof of effectiveness by highlighting the results through customer testimonials accessible via QR code.

The new experience boosted our conversion rate and increased our revenue by 49%.

Vania Lacascade, General Manager of Vichy

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Our belief

R.O.X.™ is the new R.O.I.

Experience must serve a brand's global strategy, so it must be measured and managed.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

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Glenfiddich

Extend the brand community by exploring new territories

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.

Amouage

Ensuring impact in a competitive environment

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Rémy Martin

Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

Amouage

Conquering a new market

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Cartier

Adapting the experience to the expectations of a very young audience

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

MAC

Creating a high-impact product launch ecosystem

Definition of a global engagement mechanism and event experience design

Design