Reconnect with the faithful (& appeal to Gen Z)

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.

Date

sector

Mode

customer

Chevignon

rental

Val d'Europe

Expertise

Design

Board

THE CHALLENGE

Attracting Gen Z

and reconnect with devotees.

Chevignon is the brand everyone dreamed of in the 80s and 90s. The challenge was to accompany the relaunch of the brand and target a digital-native generation through a 4-step client engagement.

OUR SOLUTION

We imagined a boutique concept where the iconization of the star product and the embodiment of the brand's commitments punctuate the discovery journey.

THE SUPERSONIC DUCK

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the concept

The Supersonic Duck

with the Duck Gate as the gateway to the Experience.

Theatricalize the entrance to the boutique with a lighted airlock to stimulate energy and the desire to discover the collections. A space-time tunnel allows the discovery of the feather recycling system and to escape during the fitting with the Duck Hunter video game.

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Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

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Fred

Create a global brand activation strategy

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.

Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Boucheron

An invitation to celebrate a House icon in store

Echo the four international pop-ups with a store-wide activation. Develop an ecosystem of assets to offer an immersive and surprising experience.

Design

Board