Reconnect with the faithful (& appeal to Gen Z)

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.

Date

sector

Mode

customer

Chevignon

rental

Val d'Europe

Expertise

Design

Board

Héroïne – Chevignon – Reconnecting with loyal customers (& winning over Gen Z)

THE CHALLENGE

Attracting Gen Z

and reconnect with devotees.

Chevignon is the brand everyone dreamed of in the 80s and 90s. The challenge was to accompany the relaunch of the brand and target a digital-native generation through a 4-step client engagement.

OUR SOLUTION

We imagined a boutique concept where the iconization of the star product and the embodiment of the brand's commitments punctuate the discovery journey.

THE SUPERSONIC DUCK

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the concept

The Supersonic Duck

with the Duck Gate as the gateway to the Experience.

Theatricalize the entrance to the boutique with a lighted airlock to stimulate energy and the desire to discover the collections. A space-time tunnel allows the discovery of the feather recycling system and to escape during the fitting with the Duck Hunter video game.

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Louis XIII

Louis XIII Winter Pop-Up: Creating a Luxury Brand Experience in the Heart of the Alps

To support Louis XIII as it expands into new markets, Héroïne a winter pop-up concept designed for hotels and luxury resorts in the most prestigious ski destinations.

Amouage

Turning a New York flagship into a cultural and architectural manifesto.

How to translate the soul of the Omani desert into the heart of Manhattan? In a fast-growing niche perfume market, the House sought to assert its cultural and artistic presence on American soil, while reinforcing its international desirability.

Cartier

Adapting the experience to the expectations of a very young audience

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

Design

Board