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Reconnect with the faithful (& appeal to Gen Z)
Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.
Date
sector
Mode
customer
Chevignon
rental
Val d'Europe
Expertise
Design
Board
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THE CHALLENGE
Attracting Gen Z
and reconnect with devotees.
Chevignon is the brand everyone dreamed of in the 80s and 90s. The challenge was to accompany the relaunch of the brand and target a digital-native generation through a 4-step client engagement.
OUR SOLUTION
We imagined a boutique concept where the iconization of the star product and the embodiment of the brand's commitments punctuate the discovery journey.
THE SUPERSONIC DUCK
the concept
The Supersonic Duck
with the Duck Gate as the gateway to the Experience.
Theatricalize the entrance to the boutique with a lighted airlock to stimulate energy and the desire to discover the collections. A space-time tunnel allows the discovery of the feather recycling system and to escape during the fitting with the Duck Hunter video game.
Our belief
Retail as a media
Transform the store into a strategic medium for generating visibility and engagement.
Discover our conviction
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Comment concevoir un flagship retail de luxe pour incarner une nouvelle direction de marque
Pour accompagner l’évolution de sa direction artistique et renforcer son positionnement dans la parfumerie de luxe, Amouage confie à Héroïne la conception d’un flagship retail à Oman. Pensé comme un espace d’expérience de marque, ce lieu dépasse la fonction de boutique pour devenir un véritable support de narration. Architecture, parcours client et mise en scène de la matière s’articulent pour traduire une vision renouvelée de la Maison et affirmer son rayonnement à l’international.
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