Reconnect with the faithful (& appeal to Gen Z)

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.

Date

sector

Mode

customer

Chevignon

rental

Val d'Europe

Expertise

Design

Board

THE CHALLENGE

Attracting Gen Z

and reconnect with devotees.

Chevignon is the brand everyone dreamed of in the 80s and 90s. The challenge was to accompany the relaunch of the brand and target a digital-native generation through a 4-step client engagement.

OUR SOLUTION

We imagined a boutique concept where the iconization of the star product and the embodiment of the brand's commitments punctuate the discovery journey.

THE SUPERSONIC DUCK

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the concept

The Supersonic Duck

with the Duck Gate as the gateway to the Experience.

Theatricalize the entrance to the boutique with a lighted airlock to stimulate energy and the desire to discover the collections. A space-time tunnel allows the discovery of the feather recycling system and to escape during the fitting with the Duck Hunter video game.

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Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Clarins

Animate a network by going beyond the transactional function

For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).

Galenic

Maison Galénic: Retail Strategy and Customer Experience for a Premium Beauty Brand

For the opening of Maison Galénic on Rue de la Paix in Paris, Héroïne the brand in its retail repositioning strategy: transforming its scientific heritage into a premium beauty flagship store that combines retail design, the customer journey, and the brand experience.

Montblanc

Turning a celebration into a recruitment opportunity

Offer an experience in a new world for the Maison to appeal to a wider audience

Design

Board