Promoting a new brand direction

Designing a store as a media to spread the brand beyond the borders of its current distribution.

Date

sector

Perfumery

customer

Amouage

rental

Oman

Expertise

Board

Design

THE CHALLENGE

Designing the store as a media

and appeal beyond its current distribution boundaries.

To create a poetic and impressive space, halfway between boutique and art gallery, that encourages visitors to become actors in their discoveries, and pays tribute to Omani tradition and culture, while celebrating its singular identity.

OUR SOLUTION

We have therefore created a boutique where intimacy and excess are the keys to a singular experience.

THE ECLIPSE - MALL OF OMAN

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the concept

The Eclipse

to celebrate this magical and suspended moment so coveted in Oman.

Visitors are intrigued by the gigantic mineral sphere at the center of the boutique, and by the halo of light upon arrival. As they approach this centerpiece, the precious Attars offer is revealed, along with the olfactory discovery ritual created by the Agency.

I WAS IMMEDIATELY SEDUCED BY THIS MOON, BRINGING EMOTION AND VISUAL GRAVITY THROUGH UNCOMPROMISING BRUTALISM.

Renaud Salmon, Chief Experience Officer of Amouage

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Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Rémy Martin

Offer an omnichannel epic to the brand community

thanks to a journey through time and space

Clarins

Animate a network by going beyond the transactional function

For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).

Lancaster

Transcribe the new strategy of a high-end brand

Creation of a boutique concept where the Experience Ceremony skincare team guides customers step by step through Lancaster's expertise.

Board

Design