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Promoting a new brand direction
Designing a store as a media to spread the brand beyond the borders of its current distribution.
Date
sector
Perfumery
customer
Amouage
rental
Oman
Expertise
Board
Design
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THE CHALLENGE
Designing the store as a media
and appeal beyond its current distribution boundaries.
To create a poetic and impressive space, halfway between boutique and art gallery, that encourages visitors to become actors in their discoveries, and pays tribute to Omani tradition and culture, while celebrating its singular identity.
OUR SOLUTION
We have therefore created a boutique where intimacy and excess are the keys to a singular experience.
THE ECLIPSE - MALL OF OMAN
the concept
The Eclipse
to celebrate this magical and suspended moment so coveted in Oman.
Visitors are intrigued by the gigantic mineral sphere at the center of the boutique, and by the halo of light upon arrival. As they approach this centerpiece, the precious Attars offer is revealed, along with the olfactory discovery ritual created by the Agency.
I WAS IMMEDIATELY SEDUCED BY THIS MOON, BRINGING EMOTION AND VISUAL GRAVITY THROUGH UNCOMPROMISING BRUTALISM.
Renaud Salmon, Chief Experience Officer of Amouage
Our belief
Retail as a media
Transform the store into a strategic medium for generating visibility and engagement.
Discover our conviction
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Turning a confidential salon into an exceptional sensory and emotional experience
How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.
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