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Promoting a new brand direction
Designing a store as a media to spread the brand beyond the borders of its current distribution.
Date
sector
Perfumery
customer
Amouage
rental
Oman
Expertise
Board
Design
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THE CHALLENGE
Designing the store as a media
and appeal beyond its current distribution boundaries.
To create a poetic and impressive space, halfway between boutique and art gallery, that encourages visitors to become actors in their discoveries, and pays tribute to Omani tradition and culture, while celebrating its singular identity.
OUR SOLUTION
We have therefore created a boutique where intimacy and excess are the keys to a singular experience.
THE ECLIPSE - MALL OF OMAN
the concept
The Eclipse
to celebrate this magical and suspended moment so coveted in Oman.
Visitors are intrigued by the gigantic mineral sphere at the center of the boutique, and by the halo of light upon arrival. As they approach this centerpiece, the precious Attars offer is revealed, along with the olfactory discovery ritual created by the Agency.
I WAS IMMEDIATELY SEDUCED BY THIS MOON, BRINGING EMOTION AND VISUAL GRAVITY THROUGH UNCOMPROMISING BRUTALISM.
Renaud Salmon, Chief Experience Officer of Amouage
Our belief
Retail as a media
Transform the store into a strategic medium for generating visibility and engagement.
Discover our conviction
Increase brand desirability
To promote the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne to create a multi-sensory immersive activation. Conceived as a narrative journey around gesture and savoir-faire, this device combines experiential design, brand scenography and interactive content. By integrating the codes of luxury at every stage of the journey, the activation reinforces brand attachment and enables precise measurement of the customer experience.
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