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Deploy an activation in several sequences
To support the launch of Guidance 46 in several key markets
Date
2024
sector
Perfumery
customer
Amouage
rental
Worldwide
Expertise
Design
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THE CHALLENGE
Create a strong story and universe
To stand out in a very busy competitive landscape and give life to several creative opuses in a variety of formats (pop-up, podium, window displays)
OUR SOLUTION
We created a design vocabulary inspired by the mud architecture of ancient cities, warmed by the sun's rays.
MIRAGE
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the concept
Mirage
optical and olfactory illusion
The space unveils the precious juice, nestled in sun-reddened sand dunes. The play of reflections in the mirror and on the base of the central table, the gradations of color on the walls, the sensoriality provided by each material, offer visitors a unique and intimate discovery of Guidance 46. It's all a question of perception and illusion, for a moment out of time.
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Each AMOUAGE boutique opening is seen as a collective artistic project, glorified and celebrated, to reinforce the commitment and pride of our employees.
Renaud Salmon, Chief Creative Officer at AMOUAGE
Our belief
Discover our conviction
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How to design a luxury flagship store that embodies a new brand direction
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To highlight the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne a retail activation and a window display installation at Harrods. Conceived as a narrative journey centered on craftsmanship and expertise, the project combines window design, brand scenography, and product staging. Each touchpoint is designed to capture attention, draw customers into the store, and enhance the brand’s desirability in a competitive retail environment.
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