Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Date

2024

sector

Perfumery

customer

Amouage

rental

International

Expertise

Design

THE CHALLENGE

Create a strong story and universe

To stand out in a very busy competitive landscape and give life to several creative opuses in a variety of formats (pop-up, podium, window displays)

OUR SOLUTION

We created a design vocabulary inspired by the mud architecture of ancient cities, warmed by the sun's rays.

MIRAGE

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the concept

Mirage

optical and olfactory illusion

The space unveils the precious juice, nestled in sun-reddened sand dunes. The play of reflections in the mirror and on the base of the central table, the gradations of color on the walls, the sensoriality provided by each material, offer visitors a unique and intimate discovery of Guidance 46. It's all a question of perception and illusion, for a moment out of time.

Each AMOUAGE boutique opening is seen as a collective artistic project, glorified and celebrated, to reinforce the commitment and pride of our employees.

Renaud Salmon, Chief Creative Officer at AMOUAGE

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Our belief