Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Date

2024

sector

Perfumery

customer

Amouage

rental

International

Expertise

Design

THE CHALLENGE

Create a strong story and universe

To stand out in a very busy competitive landscape and give life to several creative opuses in a variety of formats (pop-up, podium, window displays)

OUR SOLUTION

We created a design vocabulary inspired by the mud architecture of ancient cities, warmed by the sun's rays.

MIRAGE

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the concept

Mirage

optical and olfactory illusion

The space unveils the precious juice, nestled in sun-reddened sand dunes. The play of reflections in the mirror and on the base of the central table, the gradations of color on the walls, the sensoriality provided by each material, offer visitors a unique and intimate discovery of Guidance 46. It's all a question of perception and illusion, for a moment out of time.

Each AMOUAGE boutique opening is seen as a collective artistic project, glorified and celebrated, to reinforce the commitment and pride of our employees.

Renaud Salmon, Chief Creative Officer at AMOUAGE

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Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Amouage

Turning a confidential salon into an exceptional sensory and emotional experience

How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.

Amouage

Turning a New York flagship into a cultural and architectural manifesto.

How to translate the soul of the Omani desert into the heart of Manhattan? In a fast-growing niche perfume market, the House sought to assert its cultural and artistic presence on American soil, while reinforcing its international desirability.

Design