Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Date

2024

sector

Perfumery

customer

Amouage

rental

International

Expertise

Design

THE CHALLENGE

Create a strong story and universe

To stand out in a very busy competitive landscape and give life to several creative opuses in a variety of formats (pop-up, podium, window displays)

OUR SOLUTION

We created a design vocabulary inspired by the mud architecture of ancient cities, warmed by the sun's rays.

MIRAGE

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the concept

Mirage

optical and olfactory illusion

The space unveils the precious juice, nestled in sun-reddened sand dunes. The play of reflections in the mirror and on the base of the central table, the gradations of color on the walls, the sensoriality provided by each material, offer visitors a unique and intimate discovery of Guidance 46. It's all a question of perception and illusion, for a moment out of time.

Each AMOUAGE boutique opening is seen as a collective artistic project, glorified and celebrated, to reinforce the commitment and pride of our employees.

Renaud Salmon, Chief Creative Officer at AMOUAGE

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Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Gucci

Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection

Louis XIII

Louis XIII Winter Pop-Up: Creating a Luxury Brand Experience in the Heart of the Alps

To support Louis XIII as it expands into new markets, Héroïne a winter pop-up concept designed for hotels and luxury resorts in the most prestigious ski destinations.

Cartier

Enhancing the in-store customer experience beyond the transactional relationship

For Cartier, Héroïne an experiential space dedicated to personalization services, transforming waiting times into opportunities for interaction between the House and its customers. Conceived as a true hub of interaction, this space allows visitors to explore the personalization options offered by the House while fostering a more conversational relationship with Cartier’s products and brand universe.

Design