Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Date

2024

sector

Perfumery

customer

Amouage

rental

International

Expertise

Design

THE CHALLENGE

Create a strong story and universe

To stand out in a very busy competitive landscape and give life to several creative opuses in a variety of formats (pop-up, podium, window displays)

OUR SOLUTION

We created a design vocabulary inspired by the mud architecture of ancient cities, warmed by the sun's rays.

MIRAGE

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the concept

Mirage

optical and olfactory illusion

The space unveils the precious juice, nestled in sun-reddened sand dunes. The play of reflections in the mirror and on the base of the central table, the gradations of color on the walls, the sensoriality provided by each material, offer visitors a unique and intimate discovery of Guidance 46. It's all a question of perception and illusion, for a moment out of time.

Each AMOUAGE boutique opening is seen as a collective artistic project, glorified and celebrated, to reinforce the commitment and pride of our employees.

Renaud Salmon, Chief Creative Officer at AMOUAGE

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Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

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Gucci

Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection

Amouage

Conquering a new market

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Amouage

Comment concevoir un flagship retail de luxe pour incarner une nouvelle direction de marque

Pour accompagner l’évolution de sa direction artistique et renforcer son positionnement dans la parfumerie de luxe, Amouage confie à Héroïne la conception d’un flagship retail à Oman. Pensé comme un espace d’expérience de marque, ce lieu dépasse la fonction de boutique pour devenir un véritable support de narration. Architecture, parcours client et mise en scène de la matière s’articulent pour traduire une vision renouvelée de la Maison et affirmer son rayonnement à l’international.

Design