.svg)
.svg)
.svg)
.svg)
Maintaining the brand's soul in an ambitious roll-out
Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.
Date
sector
Luxury
customer
Amouage
rental
Oman
Expertise
Board
Design
THE CHALLENGE
Create an easily deployable retail concept
and replicable in different markets to accelerate brand expansion.
Imagine a store format consistent with the new brand image and strategy, as well as its flagship, while offering customer paths that focus on product discovery (new products, best sellers, gifting, layering). An olfactory discovery ritual was developed to accompany the consultations of a signature Experience.
OUR SOLUTION
We've designed a boutique that's resolutely commercial all while highlighting the brand's artistic approach.
LANDSCAPE - MUSCAT DUTY FREE
the concept
Landscape, a multitude of inspiring views
to propose routes where each space invites the discovery of the product but also of their stories and their words.
The triangulated language, which has become a key brand code, defines the central piece of furniture, the merchandising system and the architectural decorative elements. The rhythm of this design creates multiple atmospheres, depending on the customer's mood: initial discovery accompanied by a guide around the central table, independent browsing on the peripheral counters, or more intimate consultation around the coffee table in the lounge area.
The main challenge was to offer a refined venue and Experience despite strong time and budget constraints.
Rémi Le Druillenec, CEO & Co-founder of Héroïne
Our belief
Discover our conviction
.webp)
How to design a luxury flagship store that embodies a new brand direction
To support the evolution of its artistic direction and strengthen its position in the luxury fragrance market, Amouage has commissioned Héroïne a flagship retail store in Oman. Conceived as a brand experience space, this venue transcends the role of a mere boutique to become a true vehicle for storytelling. Architecture, the customer journey, and the presentation of the products come together to convey a renewed vision of the House and affirm its international influence.
.webp)
.svg)
.svg)