Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection

Date

2023

sector

Perfumery

customer

Gucci

rental

Worldwide

Expertise

Design

THE CHALLENGE

Creating a concept where virtual and real experiences meet

Designing a customer journey and discovery experience where the boundaries between the two worlds disappear

OUR SOLUTION

We've designed a journey where the customer connects the virtual to the real for an augmented experience.

PLAY YOUR FANTASY - 2023

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the concept

Play Your Fantasy

Where dreams become reality

Inspired by the rich virtual worlds of Gucci Flora, the experience proposed for the launch superimposes the virtual on the real for an even more engaging discovery. Visitors will be able to augment their avatar with the physical experience of the pop-up store. They will discover, at the end of the visit, having immersed themselves in each of the 3 universes and created their Flora "self".

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

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For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).

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As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

MAC

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Definition of a global engagement mechanism and event experience design

Design