Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection

Date

2023

sector

Perfumery

customer

Gucci

rental

Multiple

Expertise

Design

THE CHALLENGE

Creating a concept where virtual and real experiences meet

Designing a customer journey and discovery experience where the boundaries between the two worlds disappear

OUR SOLUTION

We've designed a journey where the customer connects the virtual to the real for an augmented experience.

PLAY YOUR FANTASY - 2023

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the concept

Play Your Fantasy

Where dreams become reality

Inspired by the rich virtual worlds of Gucci Flora, the experience proposed for the launch superimposes the virtual on the real for an even more engaging discovery. Visitors will be able to augment their avatar with the physical experience of the pop-up store. They will discover, at the end of the visit, having immersed themselves in each of the 3 universes and created their Flora "self".

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Hermès

Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Amouage

Transforming a flagship into an immersive emotional experience

How do you create a place that attracts, inspires and builds loyalty? For this House of Haute Parfumerie, the flagship is no longer just a point of sale, but a place of sensory revelation and brand desire.

Vichy

Putting expertise back at the heart of the process

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Design