Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection

Date

2023

sector

Perfumery

customer

Gucci

rental

Worldwide

Expertise

Design

THE CHALLENGE

Creating a concept where virtual and real experiences meet

Designing a customer journey and discovery experience where the boundaries between the two worlds disappear

OUR SOLUTION

We've designed a journey where the customer connects the virtual to the real for an augmented experience.

PLAY YOUR FANTASY - 2023

No items found.

the concept

Play Your Fantasy

Where dreams become reality

Inspired by the rich virtual worlds of Gucci Flora, the experience proposed for the launch superimposes the virtual on the real for an even more engaging discovery. Visitors will be able to augment their avatar with the physical experience of the pop-up store. They will discover, at the end of the visit, having immersed themselves in each of the 3 universes and created their Flora "self".

No items found.

Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Glenfiddich

Expanding the brand community through an immersive retail experience

Héroïne Glenfiddich to launch the Perpetual collection by designing an immersive retail experience. The goal is to expand the brand’s community, attract a new generation of customers, and transform the discovery of whisky into an engaging experience. This initiative is part of a customer experience design strategy tailored to the premium spirits sector.

Clarins

Animate a network by going beyond the transactional function

For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).

Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Design