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Create a 360° experience concept based on an existing design
Support the launch of Gucci Flora and the 3 opuses of the collection
Date
2023
sector
Perfumery
customer
Gucci
rental
Multiple
Expertise
Design
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THE CHALLENGE
Creating a concept where virtual and real experiences meet
Designing a customer journey and discovery experience where the boundaries between the two worlds disappear
OUR SOLUTION
We've designed a journey where the customer connects the virtual to the real for an augmented experience.
PLAY YOUR FANTASY - 2023
the concept
Play Your Fantasy
Where dreams become reality
Inspired by the rich virtual worlds of Gucci Flora, the experience proposed for the launch superimposes the virtual on the real for an even more engaging discovery. Visitors will be able to augment their avatar with the physical experience of the pop-up store. They will discover, at the end of the visit, having immersed themselves in each of the 3 universes and created their Flora "self".
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Our belief
Discover our conviction
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