Creating a high-impact product launch ecosystem

Definition of a global engagement mechanism and event experience design

Date

2021

sector

Cosmetics

customer

MAC

rental

Worldwide

Expertise

Design

Héroïne – MAC – Creating a High-Impact Product Launch Ecosystem

THE CHALLENGE

Spreading knowledge, sharing experience

a unique experience for a global audience.

How do you engage a first level of community that is in high demand, so that they amplify the message around the launch of MAC Stack? How can we continue the experience with a wider community, who will be invited to take ownership of the product and take on challenges initiated by the community? How can we ensure that a third level of community, with no access to the event, benefits from part of the experience and becomes involved in turn? Raise awareness, reach out and share.

OUR SOLUTION

So we brought MAC artists and designers together to give them the power to defy gravity. By getting them to create a new law of attraction with MAC Stack, broadcast IRL and in the MAC Metaverse.

Tha law of attraction

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the concept

Tha law of attraction

Celebrate all ethnicities, all ages, all genders—celebrate the laws of attraction in a world free from gravity!

A 6-stage experience ceremony featuring exclusive events, workshops and augmented reality experiences. The "Law of Attraction" event concept invites the community to meet around the brand's flagship product in physical and digital spaces.

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Clarins

Animate a network by going beyond the transactional function

For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).

Cartier

Enhancing the in-store customer experience beyond the transactional relationship

For Cartier, Héroïne an experiential space dedicated to personalization services, transforming waiting times into opportunities for interaction between the House and its customers. Conceived as a true hub of interaction, this space allows visitors to explore the personalization options offered by the House while fostering a more conversational relationship with Cartier’s products and brand universe.

Kérastase

Kérastase Chronologiste: Designing a spectacular, luxury-level campaign that can be rolled out internationally

Kérastase entrusted Héroïne with designing the brand experience for the international launch of the Chronologiste serum, with a clear goal: to highlight the collection’s luxury and scientific aspects.

Design