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Creating a high-impact product launch ecosystem
Definition of a global engagement mechanism and event experience design
Date
2021
sector
Cosmetics
customer
MAC
rental
Worldwide
Expertise
Design
THE CHALLENGE
Spreading knowledge, sharing experience
a unique experience for a global audience.
How do you engage a first level of community that is in high demand, so that they amplify the message around the launch of MAC Stack? How can we continue the experience with a wider community, who will be invited to take ownership of the product and take on challenges initiated by the community? How can we ensure that a third level of community, with no access to the event, benefits from part of the experience and becomes involved in turn? Raise awareness, reach out and share.
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OUR SOLUTION
So we brought MAC artists and designers together to give them the power to defy gravity. By getting them to create a new law of attraction with MAC Stack, broadcast IRL and in the MAC Metaverse.
Tha law of attraction
the concept
Tha law of attraction
Celebrate all ethnicities, all ages, all genders—celebrate the laws of attraction in a world free from gravity!
A 6-stage experience ceremony featuring exclusive events, workshops and augmented reality experiences. The "Law of Attraction" event concept invites the community to meet around the brand's flagship product in physical and digital spaces.
Our belief
Retail as a media
Transform the store into a strategic medium for generating visibility and engagement.
Discover our conviction
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