"The Pearls" Abu Dhabi

thanks to a journey through time and space

In an environment where brand commitments are becoming a key differentiator, Héroïne a perfume house to design a retail experience that makes these commitments visible, understandable, and tangible. (Project not yet implemented)

To highlight the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne a retail activation and a window display installation at Harrods. Conceived as a narrative journey centered on craftsmanship and expertise, the project combines window design, brand scenography, and product staging. Each touchpoint is designed to capture attention, draw customers into the store, and enhance the brand’s desirability in a competitive retail environment.