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"The Pearls" Abu Dhabi

"The Pearls" Abu Dhabi

Date

2025

sector

Perfumery

customer

Amouage

rental

Abu Dhabi

Expertise

Design

THE CHALLENGE

OUR SOLUTION

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the concept

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Gucci
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Gucci

Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection

Amouage
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Amouage

Building a high-performance retail strategy

To help the Maison de Haute-Parfumerie conquer the world.

London perfume salon
Amouage
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Amouage

Turning a confidential salon into an exceptional sensory and emotional experience

How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.