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"The Pearls" Abu Dhabi

"The Pearls" Abu Dhabi

Date

2025

sector

Perfumery

customer

Amouage

rental

Abu Dhabi

Expertise

Design

THE CHALLENGE

OUR SOLUTION

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the concept

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Amouage
-
Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Hermès
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Hermès

Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Amouage
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Amouage

Conquering a new market

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.