.svg)
.svg)
.svg)
.svg)
Turning a celebration into a recruitment opportunity
Offer an experience in a new world for the Maison to appeal to a wider audience
Date
2024
sector
Luxury
customer
Montblanc
rental
Global
Expertise
Design
Board
THE CHALLENGE
Celebrating 100 years of Meisterstück
but which also generates business.
Enable each visitor to experience a unique journey into the world of Wes Anderson, in the campaign film created for Montblanc.
.webp)
OUR SOLUTION
Directly inspired by Wes Anderson's high mountain setting, the space plays with the idea of backgrounds and tracking shots to give each visitor the impression of entering a movie set to celebrate the 100th anniversary of the iconic writing instrument.
Cinematic Chalet
the concept
Cinematic Chalet, or how to get to the other side of the camera
to enjoy a new experience of discovery, punctuated by strong, inspiring storytelling.
The tour is designed like a travelling shot, with a succession of library walls for autonomous navigation through the different product offerings, seating areas in the form of tiers for comfortable consultation, a projection room and the famous desk for immortalizing your visit before indulging in one of the pretzels offered by Montblanc.
.webp)
Our belief
Retail as a media
Transform the store into a strategic medium for generating visibility and engagement.
Discover our conviction
.webp)
Create a comprehensive brand activation strategy to recruit, engage, and retain customers.
To support Maison FRED's evolution and strengthen its connection with new audiences, Héroïne a global brand activation strategy and an immersive experience that expresses the Maison's Riviera spirit. Through an experiential pop-up inspired by the French Riviera, the experience invites visitors to enter the world of the Force 10 collection, while creating a space for meeting, discovery, and sharing around the Maison's icons.
Comment accompagner le lancement d'une nouvelle catégorie produit avec un écosystème d'expérience de marque
Pour le lancement de sa première collection Art de la Table, Louis XIII confie à Héroïne la conception d’une expérience de marque globale. De la stratégie d’expérience au design des vitrines et des glorifiers, en passant par une narration sensorielle autour des collections L’Ode à la Matière et L’Ode au Temps, chaque détail devient un élément du récit et révèle un nouveau territoire d’expression pour la Maison.
.webp)
.svg)
.svg)