An invitation to celebrate a House icon in store

Echo the four international pop-ups with a store-wide activation. Develop an ecosystem of assets to offer an immersive and surprising experience.

Date

2024

sector

Luxury

customer

Boucheron

rental

International

Expertise

Design

Board

THE CHALLENGE

Increase brand awareness

celebrating the brand's 20th anniversary

Engage the brand community and target a younger audience (prospects, Gen Z), to maximize in-store traffic thanks to a store animation concept aligned with the "Quatre is twenty" pop-up event.

OUR SOLUTION

So we've imagined a journey where every visitor is invited to "Celebrate with style".

FOUR IS 20 - 2024

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the concept

Four is 20

A global engagement and recruitment strategy

Le Quatre Café embodies the "Celebrate Quatre with Style" experience, creating a first point of contact with a wider audience. Visitors are welcomed with a coffee, discover the collection and leave with a memorable impression. An interactive telephone tells the story of Quatre and reveals access to a secret bar. A photobooth lets visitors immortalize their visit with printed and digital souvenirs. Finally, customizable cards and a mobile cart enhance this unique immersion experience.

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Our belief

Go beyond the transactional: emotion is key

Héroïne sees the generation of emotion as a strategic driver of the customer experience and a catalyst for loyalty.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Horace

Meet the community (for real)

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Amouage

Develop a permanent and temporary merchandising concept

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Rémy Martin

Offer an omnichannel epic to the brand community

thanks to a journey through time and space

Design

Board