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Animate a network by going beyond the transactional function
For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).
Date
sector
Cosmetics
customer
Clarins
rental
Expertise
Design
THE CHALLENGE
Reinventing the store experience
How do you rejuvenate Clarins' target audience without losing the brand's DNA?
Clarins wanted to build an immersive, sensorial customer experience that would position its stores as places of life and emotion, beyond mere transactions.
OUR SOLUTION
We imagined an immersive experiential journey, combining design, well-being and education, designed as an invitation to open one's eyes and adopt the right gestures.
60" TO OPEN YOUR EYES
the concept
60" to open your eyes
Turning product trials into emotional experiences
Although it supports a product launch, this Experience Ceremony concept is not limited to the transactional dimension. From a table dedicated to proving the benefits, a labyrinth of ribbons to immerse yourself in the story, to a yoga class, everything is about awakening and sharing. The event featured storytelling about the benefits of skincare, combined with relaxing gestures, in an immersive setting designed to generate customer engagement.
Our belief
Go beyond the transactional: emotion is key
Héroïne sees the generation of emotion as a strategic driver of the customer experience and a catalyst for loyalty.
Discover our conviction
Turning a New York flagship into a cultural and architectural manifesto.
How to translate the soul of the Omani desert into the heart of Manhattan? In a fast-growing niche perfume market, the House sought to assert its cultural and artistic presence on American soil, while reinforcing its international desirability.
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