Animate a network by going beyond the transactional function

For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).

Date

sector

Cosmetics

customer

Clarins

rental

Expertise

Design

THE CHALLENGE

Reinventing the store experience

How do you rejuvenate Clarins' target audience without losing the brand's DNA?

Clarins wanted to build an immersive, sensorial customer experience that would position its stores as places of life and emotion, beyond mere transactions.

OUR SOLUTION

We imagined an immersive experiential journey, combining design, well-being and education, designed as an invitation to open one's eyes and adopt the right gestures.

60" TO OPEN YOUR EYES

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the concept

60" to open your eyes

Turning product trials into emotional experiences

Although it supports a product launch, this Experience Ceremony concept is not limited to the transactional dimension. From a table dedicated to proving the benefits, a labyrinth of ribbons to immerse yourself in the story, to a yoga class, everything is about awakening and sharing. The event featured storytelling about the benefits of skincare, combined with relaxing gestures, in an immersive setting designed to generate customer engagement.