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Animate a network by going beyond the transactional function
For the launch of a new skincare product, Clarins asked Héroïne to design an immersive, sensorial and strategic experiential journey (Project not completed).
Date
sector
Cosmetics
customer
Clarins
rental
Worldwide
Expertise
Design
THE CHALLENGE
Reinventing the store experience
How do you rejuvenate Clarins' target audience without losing the brand's DNA?
Clarins wanted to build an immersive, sensorial customer experience that would position its stores as places of life and emotion, beyond mere transactions.
OUR SOLUTION
We imagined an immersive experiential journey, combining design, well-being and education, designed as an invitation to open one's eyes and adopt the right gestures.
60" TO OPEN YOUR EYES
the concept
60" to open your eyes
Turning product trials into emotional experiences
Although it supports a product launch, this Experience Ceremony concept is not limited to the transactional dimension. From a table dedicated to proving the benefits, a labyrinth of ribbons to immerse yourself in the story, to a yoga class, everything is about awakening and sharing. The event featured storytelling about the benefits of skincare, combined with relaxing gestures, in an immersive setting designed to generate customer engagement.
Our belief
Discover our conviction
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Create a comprehensive brand activation strategy to recruit, engage, and retain customers.
To support Maison FRED's evolution and strengthen its connection with new audiences, Héroïne a global brand activation strategy and an immersive experience that expresses the Maison's Riviera spirit. Through an experiential pop-up inspired by the French Riviera, the experience invites visitors to enter the world of the Force 10 collection, while creating a space for meeting, discovery, and sharing around the Maison's icons.
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How to translate a brand’s commitments into a retail experience
In an environment where brand commitments are becoming a key differentiator, Héroïne a perfume house to design a retail experience that makes these commitments visible, understandable, and tangible. (Project not yet implemented)
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