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Embodying the brand's commitments
Concept of a neighborhood boutique where men and women come to find products made by real people, with passion and ethics (Project not carried out).
Date
sector
Retail
customer
Le Slip Français
rental
Expertise
THE CHALLENGE
Bringing the brand's message into the stores
to turn brand engagements into a conversion lever.
Move from the declarative to the demonstrative to make evident the passion and ethics of the brief.
OUR SOLUTION
We imagined a place where you don't just come to buy products but to meet real people.
THE SLIBAR
the concept
The Slibar
a real counter dedicated to helping you choose, advising you and talking to you.
Taking the time to have a coffee, to exchange ideas, to discover the brand through the prism of its know-how and commitments, all this is possible in this boutique. For those in a hurry, Slip Service offers an express route from the window.
Our belief
R.O.X. is the new R.O.I.
To serve the brand's global strategy, you need to be able to measure and manage the Experience.
Discover our conviction
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Increase brand desirability
To promote the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne to create a multi-sensory immersive activation. Conceived as a narrative journey around gesture and savoir-faire, this device combines experiential design, brand scenography and interactive content. By integrating the codes of luxury at every stage of the journey, the activation reinforces brand attachment and enables precise measurement of the customer experience.
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