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Turning an activation into an engagement opportunity

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

Date

2024

sector

Luxury

customer

Louis XIII

rental

Shanghai

Expertise

Design

THE CHALLENGE

OUR SOLUTION

Create an experience to strengthen today's community and build tomorrow's.

The INFINITE WISHMAKER

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the concept

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Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

DISCOVER OUR OTHER PROJECTS -

all projects

Goutal

Rejuvenate the brand and give new meaning to product discovery

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Vichy

Putting expertise back at the heart of the process

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Amouage

Transforming a flagship into an immersive emotional experience

How do you create a place that attracts, inspires and builds loyalty? For this House of Haute Parfumerie, the flagship is no longer just a point of sale, but a place of sensory revelation and brand desire.