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Turning an activation into an engagement opportunity
As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.
Date
2024
sector
Luxury
customer
Louis XIII
rental
Shanghai
Expertise
Design
THE CHALLENGE
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OUR SOLUTION
Create an experience to strengthen today's community and build tomorrow's.
The INFINITE WISHMAKER
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the concept
Our belief
Discover our conviction
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Create a comprehensive brand activation strategy to recruit, engage, and retain customers.
To support Maison FRED's evolution and strengthen its connection with new audiences, Héroïne a global brand activation strategy and an immersive experience that expresses the Maison's Riviera spirit. Through an experiential pop-up inspired by the French Riviera, the experience invites visitors to enter the world of the Force 10 collection, while creating a space for meeting, discovery, and sharing around the Maison's icons.
Turning a New York flagship into a cultural and architectural manifesto.
How to translate the soul of the Omani desert into the heart of Manhattan? In a fast-growing niche perfume market, the House sought to assert its cultural and artistic presence on American soil, while reinforcing its international desirability.
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