Turning an activation into an engagement opportunity

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

Date

2024

sector

Luxury

customer

Louis XIII

rental

Shanghai

Expertise

Design

THE CHALLENGE

OUR SOLUTION

Create an experience to strengthen today's community and build tomorrow's.

The INFINITE WISHMAKER

No items found.

the concept

No items found.

Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Cartier

Enrichir l’expérience client en boutique au-delà de la relation transactionnelle

Pour Cartier, Héroïne imagine un dispositif d’expérience dédié aux services de personnalisation afin de transformer les moments d’attente en opportunités d’échange entre la Maison et ses clients. Pensé comme un véritable hub d’interaction, cet espace permet aux visiteurs de découvrir les possibilités de personnalisation proposées par la Maison tout en créant une relation plus conversationnelle avec les produits et l’univers Cartier.

Amouage

Turning a confidential salon into an exceptional sensory and emotional experience

How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.

Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Design