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Turning an activation into an engagement opportunity

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

Date

2024

sector

Luxury

customer

Louis XIII

rental

Shanghai

Expertise

Design

THE CHALLENGE

OUR SOLUTION

Create an experience to strengthen today's community and build tomorrow's.

The INFINITE WISHMAKER

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the concept

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Our belief

Retail as a media

Transform the store into a strategic medium for generating visibility and engagement.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

DISCOVER OUR OTHER PROJECTS -

all projects

Fred

Supporting an elevation strategy

Create dreams around the Maison's icons through an inspiring experience, to seduce and consolidate the brand's community.

Lancaster

Transcribe the new strategy of a high-end brand

Creation of a boutique concept where the Experience Ceremony skincare team guides customers step by step through Lancaster's expertise.

Gucci

Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection