"Still Growth Riyadh

Offer an experience in a new world for the Maison to appeal to a wider audience

In an environment where brand commitments are becoming a key differentiator, Héroïne a perfume house to design a retail experience that makes these commitments visible, understandable, and tangible. (Project not yet implemented)

Héroïne Glenfiddich to launch the Perpetual collection by designing an immersive retail experience. The goal is to expand the brand’s community, attract a new generation of customers, and transform the discovery of whisky into an engaging experience. This initiative is part of a customer experience design strategy tailored to the premium spirits sector.