Amouage The Grove

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

To promote the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne to create a multi-sensory immersive activation. Conceived as a narrative journey around gesture and savoir-faire, this device combines experiential design, brand scenography and interactive content. By integrating the codes of luxury at every stage of the journey, the activation reinforces brand attachment and enables precise measurement of the customer experience.