Amouage The Grove

Amouage's first ephemeral boutique in Los Angeles

Date

2024

sector

Cosmetics

customer

Amouage

rental

Los Angeles

Expertise

NOT SPECIFIED

THE CHALLENGE

OUR SOLUTION

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the concept

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Our belief

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Hermès

Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Amouage

Turning a New York flagship into a cultural and architectural manifesto.

How to translate the soul of the Omani desert into the heart of Manhattan? In a fast-growing niche perfume market, the House sought to assert its cultural and artistic presence on American soil, while reinforcing its international desirability.

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