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Amouage The Grove

Amouage's first ephemeral boutique in Los Angeles

Date

2024

sector

Cosmetics

customer

Amouage

rental

Los Angeles

Expertise

NOT SPECIFIED

THE CHALLENGE

OUR SOLUTION

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the concept

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Goutal
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Goutal

Rejuvenate the brand and give new meaning to product discovery

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Vichy
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Vichy

Putting expertise back at the heart of the process

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Fred
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Fred

Supporting an elevation strategy

Create dreams around the Maison's icons through an inspiring experience, to seduce and consolidate the brand's community.

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