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Amouage The Grove
Amouage's first ephemeral boutique in Los Angeles
Date
2024
sector
Cosmetics
customer
Amouage
rental
Los Angeles
Expertise
NOT SPECIFIED
THE CHALLENGE
OUR SOLUTION
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the concept
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Our belief
Discover our conviction
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Amouage
How to design a luxury flagship store that embodies a new brand direction
To support the evolution of its artistic direction and strengthen its position in the luxury fragrance market, Amouage has commissioned Héroïne a flagship retail store in Oman. Conceived as a brand experience space, this venue transcends the role of a mere boutique to become a true vehicle for storytelling. Architecture, the customer journey, and the presentation of the products come together to convey a renewed vision of the House and affirm its international influence.
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