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Amouage The Grove

Amouage's first ephemeral boutique in Los Angeles

Date

2024

sector

Cosmetics

customer

Amouage

rental

Los Angeles

Expertise

NOT SPECIFIED

THE CHALLENGE

OUR SOLUTION

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the concept

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Amouage
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Amouage

Ensuring impact in a competitive environment

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

MAC
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MAC

Creating a high-impact product launch ecosystem

Definition of a global engagement mechanism and event experience design

Horace
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Horace

Meet the community (for real)

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

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