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Amouage The Grove

Amouage's first ephemeral boutique in Los Angeles

Date

2024

sector

Cosmetics

customer

Amouage

rental

Los Angeles

Expertise

NOT SPECIFIED

THE CHALLENGE

OUR SOLUTION

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the concept

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Amouage
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Amouage

Develop a permanent and temporary merchandising concept

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Goutal
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Goutal

Rejuvenate the brand and give new meaning to product discovery

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Amouage
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Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

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