Adapting the experience to the expectations of a very young audience

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

Date

2022

sector

Luxury

customer

Cartier

rental

Multiple

Expertise

Design

THE CHALLENGE

Creating a luxury experience for children while introducing them to jewelry

How do you introduce young people to the world of Cartier without distorting the brand's image? Offer solutions adapted to different moments of the visit (waiting time, consultation, check-out) and to different ages.

Cartier wanted to offer a device that would engage children while respecting the elegance of its boutiques.

OUR SOLUTION

We therefore developed a series of educational and aesthetic modules integrated into the space, encouraging children's autonomy while adults enjoy their visit.

CARTIER KIDS

No items found.

the concept

Tailor-made courses for every age group

Every age has its own brand experience: diamond cut game, doctor watchmaker and Santos anamorphosis.

The modular approach offers objects, games and interactions adapted to different ages, while subtly conveying the Cartier codes. For the youngest (under 3), a gemology game is offered. Among the 12 diamond sizes, find the right geometric shapes and insert them into the corresponding shapes on the box. For more experienced players (aged 4 to 7), "Doctor Watchmaker" plunges you into the world of watchmaking. Remove the 4 parts making up the Tank mechanism using pliers or a screwdriver, without touching the edge of the watch, otherwise an alarm signal located in the crown of the watch will light up! Place them in the side tray. And for older kids (over 7), a more artistic approach is offered through anamorphosis. Recreate the watch mechanism to discover your Santos in anamorphosis. Grab the 6 elements, find the right inclination to pass the nut and fix them into the final pentagonal-shaped piece.

Finding the right balance between attention to detail, sophistication and ease of use was the major challenge of this project.

Clara-lou Nadel, Creative Director Héroïne

No items found.

Our belief

Go beyond the transactional: emotion is key

Héroïne sees the generation of emotion as a strategic driver of the customer experience and a catalyst for loyalty.

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Amouage

Turning know-how into a brand statement

Building on the brand codes already developed by Héroïne, this boutique enhances them with very high-end services and unique experiences, highlighting Amouage's know-how and inspirations and reinforcing its "Art de Recevoir".

Louis XIII

Turning an activation into an engagement opportunity

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

Glenfiddich

Extend the brand community by exploring new territories

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.

Design