Adapting the experience to the expectations of a very young audience

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

Date

2022

sector

Luxury

customer

Cartier

rental

Multiple

Expertise

Design

THE CHALLENGE

Keep the kids busy while starting their introduction to jewellery-making

Offer solutions adapted to different stages of the visit (waiting time, consultation, check-out) and to different ages.

OUR SOLUTION

So we've created sophisticated, mobile devices that can be offered in as many store configurations as possible.

CARTIER KIDS

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the concept

One age, one challenge!

Take up the challenge set by La Maison with the following three games: diamond cut game, doctor watchmaker and Santos anamorphosis.

For younger children (under 3), there's a gemology game. Among the 12 diamond sizes, find the right geometric shapes and insert them into the corresponding shapes on the box. For more experienced players (aged 4 to 7), "Doctor Watchmaker" plunges you into the world of watchmaking. Remove the 4 parts making up the Tank mechanism using pliers or a screwdriver without touching the edge of the watch, otherwise an alarm signal located in the crown of the watch will light up! Place them in the side tray. And for older kids (over 7), a more artistic approach is offered through anamorphosis. Recreate the watch mechanism to discover your Santos in anamorphosis. Grab the 6 elements, find the right inclination to pass the nut and fix them into the final pentagonal-shaped piece.