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Adapting the experience to the expectations of a very young audience
Offer children a playful experience of the home and its world to ensure an optimal experience for parents
Date
2022
sector
Luxury
customer
Cartier
rental
Multiple
Expertise
Design
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THE CHALLENGE
Creating a luxury experience for children while introducing them to jewelry
How do you introduce young people to the world of Cartier without distorting the brand's image? Offer solutions adapted to different moments of the visit (waiting time, consultation, check-out) and to different ages.
Cartier wanted to offer a device that would engage children while respecting the elegance of its boutiques.
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OUR SOLUTION
We therefore developed a series of educational and aesthetic modules integrated into the space, encouraging children's autonomy while adults enjoy their visit.
CARTIER KIDS
the concept
Tailor-made courses for every age group
Every age has its own brand experience: diamond cut game, doctor watchmaker and Santos anamorphosis.
The modular approach offers objects, games and interactions adapted to different ages, while subtly conveying the Cartier codes. For the youngest (under 3), a gemology game is offered. Among the 12 diamond sizes, find the right geometric shapes and insert them into the corresponding shapes on the box. For more experienced players (aged 4 to 7), "Doctor Watchmaker" plunges you into the world of watchmaking. Remove the 4 parts making up the Tank mechanism using pliers or a screwdriver, without touching the edge of the watch, otherwise an alarm signal located in the crown of the watch will light up! Place them in the side tray. And for older kids (over 7), a more artistic approach is offered through anamorphosis. Recreate the watch mechanism to discover your Santos in anamorphosis. Grab the 6 elements, find the right inclination to pass the nut and fix them into the final pentagonal-shaped piece.
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Finding the right balance between attention to detail, sophistication and ease of use was the major challenge of this project.
Clara-lou Nadel, Creative Director Héroïne
Our belief
Go beyond the transactional: emotion is key
Héroïne sees the generation of emotion as a strategic driver of the customer experience and a catalyst for loyalty.
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