First Amouage boutique in Saudi Arabia

Date

2025

sector

Perfumery

customer

Amouage

rental

Jeddah

Expertise

Design

Héroïne – Amouage – First Amouage Boutique in Saudi Arabia

THE CHALLENGE

OUR SOLUTION

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the concept

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Our belief

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DISCOVER OUR OTHER PROJECTS -

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Amouage

Develop a permanent and temporary merchandising concept

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Amouage

Design a flagship store for fine fragrances inspired by a cultural region

On Rodeo Drive in Beverly Hills, Amouage has entrusted Héroïne with Héroïne its first flagship store on the U.S. West Coast. The challenge: to bring Omani cultural identity to one of the world’s most iconic shopping streets.

Hermès

Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Design