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First Amouage boutique in Saudi Arabia

First Amouage boutique in Saudi Arabia

Date

2025

sector

Perfumery

customer

Amouage

rental

Jeddah

Expertise

Design

THE CHALLENGE

OUR SOLUTION

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the concept

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Amouage
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Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Hermès
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Hermès

Support a launch and animate over the long term

Creation of animation tools to offer a fun and educational discovery experience

Chevignon
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Chevignon

Reconnect with the faithful (& appeal to Gen Z)

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.