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Extend the brand community by exploring new territories
Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.
Date
2022
sector
Wines & Spirits
customer
Glenfiddich
rental
Multiple
Expertise
Design
THE CHALLENGE
To be seen and recognized international brand high-end brand
To support the launch of the "Perpetual Collection" range by reinforcing brand relevance through distinctive distinctive and memorable brand features.
Three major challenges were identified as part of this project. Recruit a new generation of customers by breaking with category codes and putting people back at the center. Desacralize product discovery by offering different entry keys, engaging the other senses for faster, more complete immersion and initiation. Create a unique, personalized gifting ritual that will signpost the Perpetual Collection experience and position Glenfiddich as a desirable luxury brand.
OUR SOLUTION
So we created a pop-up where everything is in motion, from discovering the space, to product information and gifting.
PERPETUAL MOVEMENT
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the concept
Perpetual Movement
The Solera Vat embodies perpetual movement, creating whiskies whiskies and a never-ending process.
Each drop is enriched by the other, as the movement of each visitor enhances the previous and gives new form to the next. By growing together, these Mavericks create a masterpiece that never stands still. Join the movement, immerse yourself in Solera Vat and build a unique experience.
Our belief
R.O.X. is the new R.O.I.
To serve the brand's global strategy, you need to be able to measure and manage the Experience.
Discover our conviction
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Increase brand desirability
To promote the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne to create a multi-sensory immersive activation. Conceived as a narrative journey around gesture and savoir-faire, this device combines experiential design, brand scenography and interactive content. By integrating the codes of luxury at every stage of the journey, the activation reinforces brand attachment and enables precise measurement of the customer experience.
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