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Kérastase Chronologiste: Designing a spectacular, luxury-level campaign that can be rolled out internationally
Kérastase entrusted Héroïne with designing the brand experience for the international launch of the Chronologiste serum, with a clear goal: to highlight the collection’s luxury and scientific aspects.
Date
sector
Beauty
customer
Kérastase
rental
Worldwide
Expertise
Board
Design
THE CHALLENGE
Express the ambition to launch a spectacular product that can be rolled out across multiple markets
With Chronologiste Overnight Youth Serum, Kérastase aims to reinforce the premium positioning of its iconic collection while highlighting the scientific innovation at the heart of its formula.
The challenge was to make a complex promise related to cellular longevity and regeneration tangible, without resorting to technical jargon. How could a scientific innovation be transformed into an experience capable of evoking emotion, desire, and engagement among an international premium clientele? The solution had to combine aesthetic excellence, product education, and brand experience to elevate Chronologiste’s reputation as the benchmark for luxury hair care.
OUR SOLUTION
Héroïne Imagine Infinite Longevity, a brand experience where Longevity Caviar becomes architecture. A monumental setting, scientific discovery, sensory exploration, and personalized treatments come together to create a unique, immersive journey.
INFINITE LONGEVITY - 2026
the concept
Infinite Longevity embodies Chronologiste’s founding promise: to preserve youth and extend vitality through science.
At the heart of the concept, the Caviar of Longevity becomes a symbol of infinite regeneration. Presented in the form of monumental spheres, this metaphor inspires the entire journey and transforms product innovation into a tangible experience. Visitors move through an infinite environment composed of mirror effects, reflections, and immersive spaces that evoke constant renewal. Each sphere reveals a facet of the Chronologiste ritual through interactive content, sensory discoveries, and personalized experiences. Inspired by the codes of fine perfumery, the journey invites visitors to discover the collection as a work of luxury. The Paris Couture Olfactivery, the Caviar Bar, the Longevity Wheel, and the consultation and treatment areas weave a cohesive narrative where science and emotion intertwine. At the heart of the experience, the treatment becomes the culmination of the journey. An immersive experience designed to transform longevity from a product benefit into a brand experience.
Our belief
Discover our conviction
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