A catwalk at the heart of Selfridges' Beauty Hall

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

Date

2024

sector

Cosmetics

customer

Amouage

rental

London

Expertise

Design

THE CHALLENGE

OUR SOLUTION

THE GROVE

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the concept

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Le Slip Français

Embodying the brand's commitments

Concept of a neighborhood boutique where men and women come to find products made by real people, with passion and ethics (Project not carried out).

Amouage

Develop a permanent and temporary merchandising concept

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.

Design