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A catwalk at the heart of Selfridges' Beauty Hall

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

Date

2024

sector

Cosmetics

customer

Amouage

rental

London

Expertise

Design

THE CHALLENGE

OUR SOLUTION

THE GROVE

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the concept

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Amouage
-
Amouage

Deploy an activation in several sequences

To support the launch of Guidance 46 in several key markets

Montblanc
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Montblanc

Turning a celebration into a recruitment opportunity

Offer an experience in a new world for the Maison to appeal to a wider audience

Amouage
-
Amouage

Promoting a new brand direction

Designing a store as a media to spread the brand beyond the borders of its current distribution.