A catwalk at the heart of Selfridges' Beauty Hall
A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall
Date
2024
sector
Cosmetics
customer
Amouage
rental
London
Expertise
Design
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Glenfiddich
Expanding the brand community through an immersive retail experience
Héroïne Glenfiddich to launch the Perpetual collection by designing an immersive retail experience. The goal is to expand the brand’s community, attract a new generation of customers, and transform the discovery of whisky into an engaging experience. This initiative is part of a customer experience design strategy tailored to the premium spirits sector.





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