A catwalk at the heart of Selfridges' Beauty Hall

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

Date

2024

sector

Cosmetics

customer

Amouage

rental

London

Expertise

Design

THE CHALLENGE

OUR SOLUTION

THE GROVE

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the concept

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Our belief

Discover our conviction

DISCOVER OUR OTHER PROJECTS -

all projects

Glenfiddich

Extend the brand community by exploring new territories

Create a journey and an immersive experience at the heart of the brand's expertise, offering a variety of entry points into the offering to appeal to a wider audience.

Goutal

Rejuvenate the brand and give new meaning to product discovery

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Horace

Meet the community (for real)

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

Design