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A catwalk at the heart of Selfridges' Beauty Hall

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

Date

2024

sector

Cosmetics

customer

Amouage

rental

London

Expertise

Design

THE CHALLENGE

OUR SOLUTION

THE GROVE

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the concept

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Cartier
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Cartier

Adapting the experience to the expectations of a very young audience

Offer children a playful experience of the home and its world to ensure an optimal experience for parents

Rémy Martin
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Rémy Martin

Offer an omnichannel epic to the brand community

thanks to a journey through time and space

Amouage
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Amouage

Develop a permanent and temporary merchandising concept

As part of the worldwide launch of the Les Essences collection, Amouage called on Héroïne to design the territory of expression for this new permanent and temporary retail range.