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A catwalk at the heart of Selfridges' Beauty Hall

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

Date

2024

sector

Cosmetics

customer

Amouage

rental

London

Expertise

Design

THE CHALLENGE

OUR SOLUTION

THE GROVE

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the concept

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Lancaster
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Lancaster

Transcribe the new strategy of a high-end brand

Creation of a boutique concept where the Experience Ceremony skincare team guides customers step by step through Lancaster's expertise.

Louis XIII
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Louis XIII

Turning an activation into an engagement opportunity

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.

Amouage
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Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.