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A catwalk at the heart of Selfridges' Beauty Hall

A catwalk for AMOUAGE in the heart of Selfridges' Beauty Hall

Date

2024

sector

Cosmetics

customer

Amouage

rental

London

Expertise

Design

THE CHALLENGE

OUR SOLUTION

THE GROVE

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the concept

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Amouage
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Amouage

Conquering a new market

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

Rémy Martin
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Rémy Martin

Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

Amouage
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Amouage

Transforming a flagship into an immersive emotional experience

How do you create a place that attracts, inspires and builds loyalty? For this House of Haute Parfumerie, the flagship is no longer just a point of sale, but a place of sensory revelation and brand desire.