A catwalk at the heart of Selfridges' Beauty Hall

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

On Rodeo Drive in Beverly Hills, Amouage has entrusted Héroïne with Héroïne its first flagship store on the U.S. West Coast. The challenge: to bring Omani cultural identity to one of the world’s most iconic shopping streets.

To mark the international launch of the Chronologiste Overnight Youth Serum, Kérastase has commissioned Héroïne an immersive experience that reinforces the line’s premium positioning.