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Louis XIII Winter Pop-Up: Creating a Luxury Brand Experience in the Heart of the Alps
To support Louis XIII as it expands into new markets, Héroïne a winter pop-up concept designed for hotels and luxury resorts in the most prestigious ski destinations.
Date
sector
Wines & Spirits
customer
Louis XIII
rental
Alps
Expertise
Board
Design
THE CHALLENGE
To explore new creative horizons without compromising the brand's heritage
For more than 150 years, Louis XIII has embodied excellence forged over time, tradition, and craftsmanship.
The challenge was to translate this heritage into an experiential format capable of appealing to a more international clientele within the most exclusive Alpine destinations. How could Louis XIII be positioned as a contemporary lifestyle brand while preserving the hallmarks of rarity, prestige, and exceptional quality that form the foundation of its identity?
OUR SOLUTION
Héroïne a concept for an experiential pop-up store designed for mountain hotels and luxury resorts, combining retail and hospitality to transform time—a core value of Louis XIII—into a brand experience.
CRYSTALLIZED TIME - 2025
the concept
A celebration of time, in the spirit of winter
The Snowflake as a Symbol of Precious Time
Héroïne an experiential concept inspired by the snowflake. A symbol of rarity and perfection, the snowflake becomes the visual embodiment of the slow passage of time that defines the House. Like Louis XIII, each snowflake is the result of a unique process, crafted with patience and impossible to reproduce exactly. At the heart of the installation, a monumental snowflake serves as the signature of the experience. Designed around the House’s iconic fleur-de-lis, it reveals the Louis XIII decanter at its center, like a treasure shaped by time. More than just a scenographic element, it embodies the convergence of the House’s heritage and the wintry world of Alpine destinations. This aesthetic is woven into every detail of the experience. Coasters, tasting rituals, decorative elements, and accessories extend the snowflake motif to create a cohesive and instantly recognizable world. Rolled out at iconic establishments such as the Four Seasons Megève, the concept gives rise to a series of exclusive experiences blending tasting, gastronomy, and hospitality into a single brand narrative.
Our belief
Discover our conviction
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Create a comprehensive brand activation strategy to recruit, engage, and retain customers.
To support Maison FRED's evolution and strengthen its connection with new audiences, Héroïne a global brand activation strategy and an immersive experience that expresses the Maison's Riviera spirit. Through an experiential pop-up inspired by the French Riviera, the experience invites visitors to enter the world of the Force 10 collection, while creating a space for meeting, discovery, and sharing around the Maison's icons.
How to support the launch of a new product category with a brand experience ecosystem
For the launch of its first tableware collection, Louis XIII has entrusted Héroïne with Héroïne creation of a comprehensive brand experience. From the experiential strategy to the design of the display windows and product displays, including a sensory narrative centered on the L’Ode à la Matière and L’Ode au Temps collections, every detail becomes part of the story and reveals a new realm of expression for the brand.
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