"Najd Riyadh

Héroïne Glenfiddich to launch the Perpetual collection by designing an immersive retail experience. The goal is to expand the brand’s community, attract a new generation of customers, and transform the discovery of whisky into an engaging experience. This initiative is part of a customer experience design strategy tailored to the premium spirits sector.

How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.