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"Najd Riyadh

"Najd Riyadh

Date

2025

sector

Perfumery

customer

Amouage

rental

Riyadh

Expertise

Design

THE CHALLENGE

OUR SOLUTION

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the concept

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Fred
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Fred

Create a comprehensive brand activation strategy to recruit, engage, and retain customers.

To support Maison FRED's evolution and strengthen its connection with new audiences, Héroïne a global brand activation strategy and an immersive experience that expresses the Maison's Riviera spirit. Through an experiential pop-up inspired by the French Riviera, the experience invites visitors to enter the world of the Force 10 collection, while creating a space for meeting, discovery, and sharing around the Maison's icons.

Vichy
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Vichy

Putting expertise back at the heart of the process

Development of a merchandising concept offering an autonomous, fluid and advice-rich customer journey.

Rémy Martin
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Rémy Martin

Offer an omnichannel epic to the brand community

thanks to a journey through time and space