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"Najd Riyadh

"Najd Riyadh

Date

2025

sector

Perfumery

customer

Amouage

rental

Riyadh

Expertise

Design

THE CHALLENGE

OUR SOLUTION

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the concept

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Rémy Martin
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Rémy Martin

Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

Amouage
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Amouage

Ensuring impact in a competitive environment

Propose a new chapter in the brand story and renew the discovery experience with a signature ritual to create a strong emotional bond with visitors.

Louis XIII
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Louis XIII

Turning an activation into an engagement opportunity

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.