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"Najd Riyadh

"Najd Riyadh

Date

2025

sector

Perfumery

customer

Amouage

rental

Riyadh

Expertise

Design

THE CHALLENGE

OUR SOLUTION

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the concept

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Boucheron
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Boucheron

An invitation to celebrate a House icon in store

Echo the four international pop-ups with a store-wide activation. Develop an ecosystem of assets to offer an immersive and surprising experience.

Amouage
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Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Cartier
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Cartier

Adapting the experience to the expectations of a very young audience

Offer children a playful experience of the home and its world to ensure an optimal experience for parents