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"Najd Riyadh

"Najd Riyadh

Date

2025

sector

Perfumery

customer

Amouage

rental

Riyadh

Expertise

Design

THE CHALLENGE

OUR SOLUTION

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the concept

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Montblanc
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Montblanc

Turning a celebration into a recruitment opportunity

Offer an experience in a new world for the Maison to appeal to a wider audience

Amouage
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Amouage

Transforming a flagship into an immersive emotional experience

How do you create a place that attracts, inspires and builds loyalty? For this House of Haute Parfumerie, the flagship is no longer just a point of sale, but a place of sensory revelation and brand desire.

Boucheron
-
Boucheron

An invitation to celebrate a House icon in store

Echo the four international pop-ups with a store-wide activation. Develop an ecosystem of assets to offer an immersive and surprising experience.