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"Najd Riyadh

"Najd Riyadh

Date

2025

sector

Perfumery

customer

Amouage

rental

Riyadh

Expertise

Design

THE CHALLENGE

OUR SOLUTION

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the concept

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Gucci
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Gucci

Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection

Louis XIII
Louis XIII
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Louis XIII

How to support the launch of a new product category with a brand experience ecosystem

For the launch of its first tableware collection, Louis XIII has entrusted Héroïne with Héroïne creation of a comprehensive brand experience. From the experiential strategy to the design of the display windows and product displays, including a sensory narrative centered on the L’Ode à la Matière and L’Ode au Temps collections, every detail becomes part of the story and reveals a new realm of expression for the brand.

London perfume salon
Amouage
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Amouage

Turning a confidential salon into an exceptional sensory and emotional experience

How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.