The 5 golden rules for a good Experience in 2024

January

2024

Rémi Le Druillenec, unveils the Top Initiatives of 2023 through the prism of the R.O.X.™ and the challenges of the Experience for 2024.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Color, the ultimate ingredient in the brand experience

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Article

The 3 Ps of Shopping in 2030 - Part 2: People

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 2: People

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Insights

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

HEROINE

LUXUS+

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Article