The 5 golden rules for a good Experience in 2024

January

2024

Rémi Le Druillenec, unveils the Top Initiatives of 2023 through the prism of the R.O.X.™ and the challenges of the Experience for 2024.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Chanel, the keys to ultra-desirability

Written for Luxus+ - How do you guarantee a consistent brand experience when there are so many different businesses, entry points and distribution formats?

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New York, the open-air Retail Lab

Written for Le Journal du Luxe - Some retail sages propagate the legend that a concept that works in New York and convinces its cosmopolitan population will find success elsewhere in the world.

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New Amouage boutique pays tribute to Omani landscapes

HEROINE

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New Amouage boutique pays tribute to Omani landscapes

The opening of this boutique celebrates Oman's rich olfactory heritage, while representing a crucial step in the brand's dynamic international expansion.