Héroïne creates a major new flagship in Oman for Amouage

April

2025

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

Montblanc has entrusted Héroïne with bringing this story to life.

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Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

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Le journal du luxe

Color, the ultimate ingredient in the brand experience

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Article