Héroïne creates a major new flagship in Oman for Amouage

April

2025

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

How do perfume brands envision the in-store experience in 2026?

Rémi Le Druillenec, CEO of the Héroïne agency, Héroïne with Premium Beauty News the key features of the new perfume boutiques opening in Paris and around the world.

Article

HEROINE

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Press

The 3 Ps of Shopping in 2030 - Part 2: People

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 2: People

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Insights