Black Friday: "The question of purchasing power is very present".

November

2022

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Press

Luxury faces the trap of hyper-exclusivity

HEROINE

LUXUS+

Luxury faces the trap of hyper-exclusivity

Written for Luxus+ - Is hyper-exclusivity the right answer to the crisis of desirability facing the luxury sector?

Article

Amouage Opens Its West Coast Boutique in Beverly Hills

HEROINE

WWD

Amouage Opens Its West Coast Boutique in Beverly Hills

The new “The Wadi” boutique from the Omani luxury perfume house reflects the landscapes of Oman and California, as the brand continues to expand its presence in the United States.

Press