The 3 Ps of Shopping in 2030 - Part 2: People

December

2023

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Yes, experience can be measured, and it's even a source of business!

Presentation of the R.O.X.™ by Rémi Le Druillenec on the occasion of the 2nd edition of the Journal du Luxe Live Intelligence.

Article

Flagship Amouage in Oman: when retail becomes a place for self-expression

HEROINE

NDA

Flagship Amouage in Oman: when retail becomes a place for self-expression

Amouage's historic flagship store has reopened in Muscat, on the shores of the Gulf of Oman. To design this iconic space, the luxury perfume house called on the Héroïne agency.

Article

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

HEROINE

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article