The 3 Ps of Shopping in 2030 - Part 2: People

December

2023

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Between the ordinary and the extra-ordinary, what kind of attention strategy should luxury brands adopt?

Written for Le Journal du Luxe - Faced with a Gen Z that zaps faster than it buys, does luxury have to choose between trivialization and sacralization?

Article

Héroïne's design strategy for Amouage luxury fragrance retail

HEROINE

Formes de Luxe

Héroïne's design strategy for Amouage luxury fragrance retail

Héroïne assists the high-end perfume house Amouage in the design of its boutiques around the world, creating immersive spaces combining cultural heritage, sensory staging and olfactory rituals. Each boutique becomes a unique architectural manifesto, conceived as a local medium for brand image, desirability and customer conversion.

Article

Beauty: retail favourites from around the world

HEROINE

Cosmétiquemag

Beauty: retail favourites from around the world

Written for Cosmétiquemag - Let's take a look at eight international addresses that are redefining tomorrow's beauty experience.

Article