The 3 Ps of Shopping in 2030 - Part 2: People

December

2023

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

How do perfume brands envision the in-store experience in 2026?

Rémi Le Druillenec, CEO of the Héroïne agency, Héroïne with Premium Beauty News the key features of the new perfume boutiques opening in Paris and around the world.

Article

Luxury faces the trap of hyper-exclusivity

HEROINE

LUXUS+

Luxury faces the trap of hyper-exclusivity

Written for Luxus+ - Is hyper-exclusivity the right answer to the crisis of desirability facing the luxury sector?

Article

Opening of a new Amouage boutique at the Dubai Mall

HEROINE

CPP Luxury

Opening of a new Amouage boutique at the Dubai Mall

Amouage continues its collaboration with Héroïne with a new interpretation of its retail identity at the Dubai Mall.

Press