The 3 Ps of Shopping in 2030 - Part 2: People

December

2023

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Between the ordinary and the extra-ordinary, what kind of attention strategy should luxury brands adopt?

Written for Le Journal du Luxe - Faced with a Gen Z that zaps faster than it buys, does luxury have to choose between trivialization and sacralization?

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In 2025, will algorithms resurrect retail?

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In 2025, will algorithms resurrect retail?

Written for Journal du Luxe - Often heralded as the ultimate answer to all our ills, algorithms have transformed our lives, redefining our behaviors and interactions. Yet the year 2025 could mark a turning point, a tipping point where the undesirable effects of these technologies can no longer be ignored.

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How do perfume brands envision the in-store experience in 2026?

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How do perfume brands envision the in-store experience in 2026?

Rémi Le Druillenec, CEO of the Héroïne agency, Héroïne with Premium Beauty News the key features of the new perfume boutiques opening in Paris and around the world.

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