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SPEAKING POINTS

Color, the ultimate ingredient in the brand experience

Color, the ultimate ingredient in the brand experience

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We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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