Color, the ultimate ingredient in the brand experience

February

2023

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

In 2025, will algorithms resurrect retail?

Written for Journal du Luxe - Often heralded as the ultimate answer to all our ills, algorithms have transformed our lives, redefining our behaviors and interactions. Yet the year 2025 could mark a turning point, a tipping point where the undesirable effects of these technologies can no longer be ignored.

Article

Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

HEROINE

CPP Luxury

Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

Montblanc has entrusted Héroïne with bringing this story to life.

Press

Retail collaborations, new experiences for luxury

HEROINE

Le journal du luxe

Retail collaborations, new experiences for luxury

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Article