Color, the ultimate ingredient in the brand experience

February

2023

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

The 3 Ps of Shopping in 2030 - Part 1: Places

In this 1st installment, entitled "Places", Héroïne questions the functions and challenges of the places that host our shopping experience.

Insights

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

HEROINE

Franceinfo

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

While many ready-to-wear stores are closing their doors, stores that offer low prices are flourishing in the French commercial landscape.

Article

We have moved from a logic of possession to a logic of experience.

HEROINE

Le journal du luxe

We have moved from a logic of possession to a logic of experience.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Interview