SPEAKING POINTS

Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

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Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

October

2022

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

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Retail: the store, a pillar of proof for the client

HEROINE

Les Echos

Retail: the store, a pillar of proof for the client

The store must allow the customer to test the products, to see their defects, but also to appreciate the know-how, expertise and commitment of the brand.

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Héroïne pursues its international ambitions in the Middle East

HEROINE

Stratégies.

Héroïne pursues its international ambitions in the Middle East

After more than six years of continuous growth and consolidated expertise in consulting and design with leading brands, the Héroïne Brand Experience agency, co-founded by Rémi Le Druillenec and Quentin Obadia, announces a new milestone in its development: the opening of an office in the Middle East.

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