SPEAKING POINTS

Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

Article

Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

October

2022

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

New York, the open-air Retail Lab

Written for Le Journal du Luxe - Some retail sages propagate the legend that a concept that works in New York and convinces its cosmopolitan population will find success elsewhere in the world.

Article

Black Friday: "The question of purchasing power is very present".

HEROINE

Europe 1

Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Interview

The 3 Ps of Shopping in 2030 - Part 3: Product

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 3: Product

How is technology revolutionizing shopping? What business models are transcending the challenges of product ownership? And what if, in 2030, the product fades away in favor of the experience?

Insights