SPEAKING POINTS

Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

Article

Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

October

2022

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Transformative Luxury: Are Brands the Hosts of Tomorrow?

Written for Eric Briones' book "Luxe Renaissance"

Article

Travel retail without duty free: a possible future?

HEROINE

Cosmétiquemag

Travel retail without duty free: a possible future?

Written for Cosmétiquemag - How to win back travelers' attention and reinvest in travel retail?

Article

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

HEROINE

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article