SPEAKING POINTS

Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

Article

Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

October

2022

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Dupes: experience as the ideal tool to counter them

With 71% of Gen Z declaring that they buy dupes, should we continue to believe that only the law can curb the phenomenon?

Article

Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

HEROINE

CPP Luxury

Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

Agence Héroïne presents its latest pop-up for FRED

Press

HEROINE

CPP Luxury

Interview with Rémi by CPP Luxury

Conversation with Rémi Le Druillenec on the latest retail trends.

Interview