Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

June

2023

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

While many ready-to-wear stores are closing their doors, stores that offer low prices are flourishing in the French commercial landscape.

Article

Storytelling is dead, long live storyproving!

HEROINE

LUXUS+

Storytelling is dead, long live storyproving!

Written for Luxus+

Article

HEROINE

Journal du Net

Artificial Intelligence: the article I never wrote!

AI is increasingly being used to improve the Customer Experience. But is AI really revolutionizing the Customer Experience? Are we living a lightning shift to the artificial age?

Article