Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

June

2023

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Héroïne pursues its international ambitions in the Middle East

After more than six years of continuous growth and consolidated expertise in consulting and design with leading brands, the Héroïne Brand Experience agency, co-founded by Rémi Le Druillenec and Quentin Obadia, announces a new milestone in its development: the opening of an office in the Middle East.

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Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

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PR NewsWire

Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

The boutique is part of a major worldwide distribution effort and a key step in Amouage's expansion in the United States.

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Color, the ultimate ingredient in the brand experience

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

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