Retail: the store, a pillar of proof for the client

August

2022

The store must allow the customer to test the products, to see their defects, but also to appreciate the know-how, expertise and commitment of the brand.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Between the ordinary and the extra-ordinary, what kind of attention strategy should luxury brands adopt?

Written for Le Journal du Luxe - Faced with a Gen Z that zaps faster than it buys, does luxury have to choose between trivialization and sacralization?

Article

The store of tomorrow must be designed as a media

HEROINE

CB News

The store of tomorrow must be designed as a media

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

Insights

Transformative Luxury: Are Brands the Hosts of Tomorrow?

HEROINE

Héroïne

Transformative Luxury: Are Brands the Hosts of Tomorrow?

Written for Eric Briones' book "Luxe Renaissance"

Article