05
August
2022
-
The store must allow the customer to test the products, to see their defects, but also to appreciate the know-how, expertise and commitment of the brand.

05
August
2022
-
The store must allow the customer to test the products, to see their defects, but also to appreciate the know-how, expertise and commitment of the brand.
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LUXUS+
What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?