Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

June

2024

Montblanc has entrusted Héroïne with bringing this story to life.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

New Amouage boutique pays tribute to Omani landscapes

The opening of this boutique celebrates Oman's rich olfactory heritage, while representing a crucial step in the brand's dynamic international expansion.

The latest AMOUAGE pop-up transports L.A. to Omani luxury

HEROINE

WWD

The latest AMOUAGE pop-up transports L.A. to Omani luxury

With guests like Jamie Chung and more

Press

The 3 Ps of Shopping in 2030 - Part 2: People

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 2: People

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Insights