Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

June

2024

Montblanc has entrusted Héroïne with bringing this story to life.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Opening of a new Amouage boutique at the Dubai Mall

Amouage continues its collaboration with Héroïne with a new interpretation of its retail identity at the Dubai Mall.

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Héroïne creates a major new flagship in Oman for Amouage

HEROINE

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Héroïne creates a major new flagship in Oman for Amouage

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Subscription-based retail: the new luxury business model?

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Subscription-based retail: the new luxury business model?

Cinema, music, car, today everything is a subscription. And subscription shopping, success or failure? What could it imply in terms of experience, customer relationship, business potential?

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