The store of tomorrow must be designed as a media

November

2021

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Article

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

HEROINE

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article

The 5 golden rules for a good Experience in 2024

HEROINE

Le journal du luxe

The 5 golden rules for a good Experience in 2024

Rémi Le Druillenec, unveils the Top Initiatives of 2023 through the prism of the R.O.X.™ and the challenges of the Experience for 2024.

Article