The store of tomorrow must be designed as a media

November

2021

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Isn't the book a luxury item par excellence?

For the Journal du Luxe Intelligence n°2, the floor was given to several authors who have written about Luxury.

Article

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

HEROINE

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article

Héroïne's design strategy for Amouage luxury fragrance retail

HEROINE

Formes de Luxe

Héroïne's design strategy for Amouage luxury fragrance retail

Héroïne assists the high-end perfume house Amouage in the design of its boutiques around the world, creating immersive spaces combining cultural heritage, sensory staging and olfactory rituals. Each boutique becomes a unique architectural manifesto, conceived as a local medium for brand image, desirability and customer conversion.

Article