The store of tomorrow must be designed as a media

November

2021

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Flagship Amouage in Oman: when retail becomes a place for self-expression

Amouage's historic flagship store has reopened in Muscat, on the shores of the Gulf of Oman. To design this iconic space, the luxury perfume house called on the Héroïne agency.

Article

The 3 Ps of Shopping in 2030 - Part 2: People

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 2: People

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Insights

Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

HEROINE

PR NewsWire

Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

The boutique is part of a major worldwide distribution effort and a key step in Amouage's expansion in the United States.

Press