The store of tomorrow must be designed as a media

November

2021

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Subscription-based retail: the new luxury business model?

Cinema, music, car, today everything is a subscription. And subscription shopping, success or failure? What could it imply in terms of experience, customer relationship, business potential?

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Gucci, Jacquemus, Fred... Grab your towel, we're off to the beach!

HEROINE

Le journal du luxe

Gucci, Jacquemus, Fred... Grab your towel, we're off to the beach!

What if the future of Experience was to bring the brand to life for its customers? What if the ultimate Experience was to offer customers a journey... from their own home?

Article

Retail collaborations, new experiences for luxury

HEROINE

Le journal du luxe

Retail collaborations, new experiences for luxury

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Article