SPEAKING POINTS

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

Article

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

September

2023

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Is luxury back in crisis? - Rémi Le Druillenec shares his analysis

An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.

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Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

HEROINE

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article

Between the ordinary and the extra-ordinary, what kind of attention strategy should luxury brands adopt?

HEROINE

Le journal du luxe

Between the ordinary and the extra-ordinary, what kind of attention strategy should luxury brands adopt?

Written for Le Journal du Luxe - Faced with a Gen Z that zaps faster than it buys, does luxury have to choose between trivialization and sacralization?

Article