SPEAKING POINTS

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

Article

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

September

2023

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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