SPEAKING POINTS

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

Article

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

September

2023

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Opening of a new Amouage boutique at the Dubai Mall

Amouage continues its collaboration with Héroïne with a new interpretation of its retail identity at the Dubai Mall.

Press

The 5 golden rules for a good Experience in 2024

HEROINE

Le journal du luxe

The 5 golden rules for a good Experience in 2024

Rémi Le Druillenec, unveils the Top Initiatives of 2023 through the prism of the R.O.X.™ and the challenges of the Experience for 2024.

Article

The 3 Ps of Shopping in 2030 - Part 1: Places

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 1: Places

In this 1st installment, entitled "Places", Héroïne questions the functions and challenges of the places that host our shopping experience.

Insights