SPEAKING POINTS

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

Article

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

September

2023

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Is it still necessary to ask whether luxury and e-commerce go hand in hand?

Written for Journal du Luxe - What if digital wasn't made for luxury brands?

Article

HEROINE

Journal du Net

Artificial Intelligence: the article I never wrote!

AI is increasingly being used to improve the Customer Experience. But is AI really revolutionizing the Customer Experience? Are we living a lightning shift to the artificial age?

Article

Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

HEROINE

PR NewsWire

Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

The boutique is part of a major worldwide distribution effort and a key step in Amouage's expansion in the United States.

Press