Artificial Intelligence: the article I never wrote!

April

2023

AI is increasingly being used to improve the Customer Experience. But is AI really revolutionizing the Customer Experience? Are we living a lightning shift to the artificial age?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Will AI really revolutionize the customer experience?

Rémi Le Druillenec shares his expertise on the impact of AI on tomorrow's customer experience.

Article

Dupes: experience as the ideal tool to counter them

HEROINE

LUXUS+

Dupes: experience as the ideal tool to counter them

With 71% of Gen Z declaring that they buy dupes, should we continue to believe that only the law can curb the phenomenon?

Article

HEROINE

Le journal du luxe

Color, the ultimate ingredient in the brand experience

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Article