Artificial Intelligence: the article I never wrote!

April

2023

AI is increasingly being used to improve the Customer Experience. But is AI really revolutionizing the Customer Experience? Are we living a lightning shift to the artificial age?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Retail collaborations, new experiences for luxury

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Article

HEROINE

Le journal du luxe

New York, the open-air Retail Lab

Written for Le Journal du Luxe - Some retail sages propagate the legend that a concept that works in New York and convinces its cosmopolitan population will find success elsewhere in the world.

Article

Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

HEROINE

PR NewsWire

Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

The boutique is part of a major worldwide distribution effort and a key step in Amouage's expansion in the United States.

Press