Artificial Intelligence: the article I never wrote!

April

2023

AI is increasingly being used to improve the Customer Experience. But is AI really revolutionizing the Customer Experience? Are we living a lightning shift to the artificial age?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Agence welcomes Marie-Anne Robert as General Manager

Marie-Anne joins Héroïne at a crucial moment in its development.

Press

Retail collaborations, new experiences for luxury

HEROINE

Le journal du luxe

Retail collaborations, new experiences for luxury

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Article

HEROINE

Le journal du luxe

Color, the ultimate ingredient in the brand experience

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Article