Retail collaborations, new experiences for luxury

April

2022

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

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What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

HEROINE

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What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

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The latest AMOUAGE pop-up transports L.A. to Omani luxury

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The latest AMOUAGE pop-up transports L.A. to Omani luxury

With guests like Jamie Chung and more

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