Retail collaborations, new experiences for luxury

April

2022

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Opening of a new Amouage boutique at the Dubai Mall

Amouage continues its collaboration with Héroïne with a new interpretation of its retail identity at the Dubai Mall.

Press

Amouage opens its first store in Los Angeles, in Beverly Hills

HEROINE

Fashion Network

Amouage opens its first store in Los Angeles, in Beverly Hills

The Amouage perfume brand has opened a new store in Los Angeles, in the prestigious neighborhood of Beverly Hills, marking the opening of the brand's first store on the West Coast.

Press

Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

HEROINE

CPP Luxury

Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

Montblanc has entrusted Héroïne with bringing this story to life.

Press