Retail collaborations, new experiences for luxury

April

2022

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

We have moved from a logic of possession to a logic of experience.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Interview

The store of tomorrow must be designed as a media

HEROINE

CB News

The store of tomorrow must be designed as a media

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

Insights

HEROINE

Le journal du luxe

New York, the open-air Retail Lab

Written for Le Journal du Luxe - Some retail sages propagate the legend that a concept that works in New York and convinces its cosmopolitan population will find success elsewhere in the world.

Article