Retail collaborations, new experiences for luxury

April

2022

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

New York, the open-air Retail Lab

Written for Le Journal du Luxe - Some retail sages propagate the legend that a concept that works in New York and convinces its cosmopolitan population will find success elsewhere in the world.

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Dupes: experience as the ideal tool to counter them

HEROINE

LUXUS+

Dupes: experience as the ideal tool to counter them

Written for Luxus+ - With 71% of Gen Zers claiming to buy dupes, should we continue to believe that only justice can stem the tide?

Article

HEROINE

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Press