Retail collaborations, new experiences for luxury

April

2022

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

Article

Héroïne pursues its international ambitions in the Middle East

HEROINE

Stratégies.

Héroïne pursues its international ambitions in the Middle East

After more than six years of continuous growth and consolidated expertise in consulting and design with leading brands, the Héroïne Brand Experience agency, co-founded by Rémi Le Druillenec and Quentin Obadia, announces a new milestone in its development: the opening of an office in the Middle East.

Article

The 3 Ps of Shopping in 2030 - Part 1: Places

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 1: Places

In this 1st installment, entitled "Places", Héroïne questions the functions and challenges of the places that host our shopping experience.

Insights