SPEAKING POINTS

Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

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Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

August

2023

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Agence welcomes Marie-Anne Robert as General Manager

Marie-Anne joins Héroïne at a crucial moment in its development.

Press

Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

HEROINE

CPP Luxury

Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

Montblanc has entrusted Héroïne with bringing this story to life.

Press

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

HEROINE

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

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