SPEAKING POINTS

Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

Article

Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

August

2023

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Gucci, Jacquemus, Fred... Grab your towel, we're off to the beach!

What if the future of Experience was to bring the brand to life for its customers? What if the ultimate Experience was to offer customers a journey... from their own home?

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What's the recipe for a winning retail strategy?

HEROINE

LUXUS+

What's the recipe for a winning retail strategy?

Written for Luxus+ - How can we ensure that the network we create fulfills its objectives? What function should be given to this point of contact in an ever-richer brand ecosystem and customer journeys?

Article

HEROINE

LUXUS+

Chanel, the keys to ultra-desirability

Written for Luxus+ - How do you guarantee a consistent brand experience when there are so many different businesses, entry points and distribution formats?

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