Gucci, Jacquemus, Fred... Grab your towel, we're off to the beach!

July

2023

What if the future of Experience was to bring the brand to life for its customers? What if the ultimate Experience was to offer customers a journey... from their own home?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article

The store of tomorrow must be designed as a media

HEROINE

CB News

The store of tomorrow must be designed as a media

A guide to store transformation, between post-pandemic challenges and new e-commerce functionalities. Who do you think is standing up to the Covid crisis?

Insights

The latest AMOUAGE pop-up transports L.A. to Omani luxury

HEROINE

WWD

The latest AMOUAGE pop-up transports L.A. to Omani luxury

With guests like Jamie Chung and more

Press