Gucci, Jacquemus, Fred... Grab your towel, we're off to the beach!

July

2023

What if the future of Experience was to bring the brand to life for its customers? What if the ultimate Experience was to offer customers a journey... from their own home?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Interview

Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

HEROINE

Le journal du luxe

Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

Article

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

HEROINE

LUXUS+

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Article