Comment les marques de parfum pensent-elles l’expérience en boutique en 2026 ?

May

2026

Pascale Ruchon

Rémi Le Druillenec, CEO de l’agence Héroïne analysent pour Premium Beauty News les éléments structurants des nouvelles boutiques de parfums qui s’ouvrent à Paris et à l’international.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Perspective #01

25 décideurs du luxe et de la beauté réunis chez Héroïne autour d'une tension forte : les marques n'ont jamais été aussi visibles et pourtant les boutiques se vident.

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