How do perfume brands envision the in-store experience in 2026?

May

2026

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Rémi Le Druillenec, CEO of the Héroïne agency, Héroïne with Premium Beauty News the key features of the new perfume boutiques opening in Paris and around the world.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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