What if AI could put people back at the center?

Héroïne assists the high-end perfume house Amouage in the design of its boutiques around the world, creating immersive spaces combining cultural heritage, sensory staging and olfactory rituals. Each boutique becomes a unique architectural manifesto, conceived as a local medium for brand image, desirability and customer conversion.

After more than six years of continuous growth, the brand experience agency Héroïne—co-founded by Rémi Le Druillenec and Quentin Obadia—is taking the next step in its development and strengthening its leadership team with the arrival of Benjamin Taïeb.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".